When asked, most organisations will claim to have a sales process. But there's a huge difference between having a loosely defined process that sales people pay lip service to, and having a highly effective and widely adopted sales process that is really driving sales performance.
The difference between the best and the rest, according to recent research, translates into an average 18% advantage in revenue growth.
Other studies show even more dramatic results. It's clear that organisations with clearly-defined, highly-effective and widely-adopted sales processes comfortably outperform their peers across a range of critical sales metrics.
Our latest guide identifies 10 tell-tale signs that indicate that your sales process might be in need of some attention - and proposes 5 simple steps that could help you to implement a measurably more effective sales process in your organisation.
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