WHY INFLEXION-POINT?

Bob Apollo | Founder | Inflexion-Point Strategy Partners

I started my career at HP - a company that at the time was the "poster child" for a generation of highly successful Silicon Valley technology-based businesses. HP gave me a respect for innovation - and the enduring belief that the best B2B sales and marketing had to be an intelligent blend of art, science and engineering.
 
After leaving Hewlett-Packard, I continued continued to apply those principles at a series of smaller and younger expansion-stage B2B-focused tech-based businesses. Many found themselves in the coveted "top right" box of a Gartner Magic Quadrant and emerged as leaders of their respective markets. 
 
If you were to analyse the reasons for their success, part of it was always the obvious "right product, right place, right time", but that was never a complete explanation. Having a great idea was never enough: what consistently set these winners apart was their ability to execute on their vision.
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I progressively refined these concepts into a scalable, repeatable and predictable customer acquisition system that was capable of attracting and converting more of the right sort of customers, and eliminating the barriers to accelerated revenue growth.
 
After a series of successful trade sales and IPOs I decided that I'd had enough of corporate life and founded Inflexion-Point in order to help promising companies with high growth potential apply the same basic principles to their own organisations.
 
I now work with a handful of clients at any one time, helping them to design, build, measure and refine their own uniquely tailored version of a customer acquisition system. They typically have a clear vision of what they want to achieve: my role is to help them execute on it.
If these ideas resonate with you, if you have a clear vision of what your company should achieve but are frustrated by your inability to execute it, we should talk. I'd be happy to share a few of the lessons I've learned along the way.
 
 

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