--- title: "OUR APPROACH: THE VALUE SELLING SYSTEM" description: "Complex B2B sales: learn how Inflexion-Point's approach to the Value Selling System® drives predictable performance improvement in 4 proven steps..." --- [![Logo 20201007 Blue Tagline-1](https://www.inflexion-point.com/hubfs/Logo%2020201007%20Blue%20Tagline-1.png "Logo 20201007 Blue Tagline-1")](https://www.inflexion-point.com/inflexion-point-home?hsLang=en-gb) [![Orange Favicon-2](https://www.inflexion-point.com/hs-fs/hubfs/Orange%20Favicon-2.png?width=64&name=Orange%20Favicon-2.png "Orange Favicon-2")](https://www.inflexion-point.com/home-2016?hsLang=en-gb)   [![Inflexion-Point](https://www.inflexion-point.com/hubfs/IP%20Black%20Bug%20225x225.png)](https://www.inflexion-point.com/home-2016?hsLang=en-gb) # **A PROVEN APPROACH TO IMPLEMENTING VALUE SELLING** ## FOUR STEPS TO VALUE SELLING I've developed a proven 4-step approach to implementing the Value Selling System® that enables [**my clients**](https://www.inflexion-point.com/our-customers-0?hsLang=en-gb) to achieve tangible improvements in their ability to create, capture and justify their unique business value in just a few short weeks... - [**STEP 1: ASSESS YOUR VALUE OPPORTUNITY**](https://www.inflexion-point.com/our-approach-the-value-selling-system#assess) - [**STEP 2: DEVELOP YOUR VALUE ENABLERS**](https://www.inflexion-point.com/our-approach-the-value-selling-system#develop) - [**STEP 3: ESTABLISH YOUR VALUE ACADEMY**](https://www.inflexion-point.com/our-approach-the-value-selling-system#train) - [**STEP 4: EVOLVE YOUR VALUE CAPABILITIES**](https://www.inflexion-point.com/our-approach-the-value-selling-system#refine) - ![VSS Flunkie Carousel ALL.png](https://www.inflexion-point.com/hubfs/2017_Images/VSS%20Flunkie%20Carousel%20ALL.png "VSS Flunkie Carousel ALL.png") ### 4 STEPS TO IMPLEMENTING THE VALUE SELLING SYSTEM® ![VSS Assess Icon 250.png](https://www.inflexion-point.com/hs-fs/hubfs/2017_Images/VSS%20Assess%20Icon%20250.png?width=152&name=VSS%20Assess%20Icon%20250.png "VSS Assess Icon 250.png") ## STEP 1: ASSESS YOUR VALUE OPPORTUNITY I'll start by reviewing your current situation and establishing your desired future state, assessing your current processes, programmes, sales tools and marketing materials against current best practice and agreeing what needs to change if you are to consistently create, capture and defend your unique business value. This exercise will include interviews with key players in your sales organisation and executive leadership team. ### [**FIND OUT MORE: DOWNLOAD OUR INTRODUCTION TO THE VALUE SELLING SYSTEM®**](https://www.inflexion-point.com/download-your-guide-to-the-value-selling-system?hsLang=en-gb) ![VSS Develop Icon 250.png](https://www.inflexion-point.com/hs-fs/hubfs/2017_Images/VSS%20Develop%20Icon%20250.png?width=152&height=152&name=VSS%20Develop%20Icon%20250.png) ## STEP 2: DEVELOP YOUR VALUE ENABLERS In this phase, I'll work with you to customise the four key elements of the [**Value Selling System®**](https://www.inflexion-point.com/value-selling-system?hsLang=en-gb) - [**FOCUS**](https://www.inflexion-point.com/sales-focus-value-selling-system?hsLang=en-gb), [**PROCESS**](https://www.inflexion-point.com/sales-process-value-selling-system?hsLang=en-gb), [**PLAYBOOKS**](https://www.inflexion-point.com/sales-plays-value-selling-system?hsLang=en-gb) and [**PLANS**](https://www.inflexion-point.com/sales-plans-value-selling-system?hsLang=en-gb) to reflect your unique business environment and key sales priorities, including advising how to configure your CRM solution to more effectively guide your sales people in what they need to know and do in order to consistently create, capture and defend your unique business value. ### [**FIND OUT MORE: DOWNLOAD OUR INTRODUCTION TO THE VALUE SELLING SYSTEM®**](https://www.inflexion-point.com/download-your-guide-to-the-value-selling-system?hsLang=en-gb) ![VSS Train Icon 250.png](https://www.inflexion-point.com/hs-fs/hubfs/2017_Images/VSS%20Train%20Icon%20250.png?width=152&height=152&name=VSS%20Train%20Icon%20250.png) ## STEP 3: IMPLEMENT YOUR VALUE ACADEMY Using the customised value selling sales tools, materials and processes I've developed with you during the develop stage, I'll train your sales people to apply your unique implementation of the [**Value Selling System®**](https://www.inflexion-point.com/value-selling-system?hsLang=en-gb) to identify, target, engage, qualify and convert more of the right sort of prospects, making extensive use of interactive workshops and customised roleplays that enable them to practice and develop their skills. ### [**FIND OUT MORE: DOWNLOAD OUR INTRODUCTION TO THE VALUE SELLING SYSTEM®**](https://www.inflexion-point.com/download-your-guide-to-the-value-selling-system?hsLang=en-gb) ![VSS Refine Icon 250.png](https://www.inflexion-point.com/hs-fs/hubfs/2017_Images/VSS%20Refine%20Icon%20250.png?width=152&height=152&name=VSS%20Refine%20Icon%20250.png) ## STEP 4: EVOLVE YOUR VALUE CAPABILITIES Your markets, customers and competitors won't be standing still - and neither should you. I always seek to establish a long-term trusted advisor relationship with clients that leverages [**sales analytics**](https://www.inflexion-point.com/sales-analytics?hsLang=en-gb), regular assessments and sharing the latest best sales practices to help you identify, address and implement the most promising opportunities for continuous sales performance improvement. ### [**FIND OUT MORE: DOWNLOAD OUR INTRODUCTION TO THE VALUE SELLING SYSTEM®**](https://www.inflexion-point.com/download-your-guide-to-the-value-selling-system?hsLang=en-gb) [![Resources Centre](https://www.inflexion-point.com/hs-fs/hubfs/2017_Images/Resources%20Centre%20New.png?width=335&name=Resources%20Centre%20New.png "Resources Centre")](https://www.inflexion-point.com/value-selling-resources-page?hsLang=en-gb) ### LATEST BLOG POSTS [![IP Bug](https://www.inflexion-point.com/hs-fs/hubfs/2017-Branding/IP%20Bug.png?width=100&name=IP%20Bug.png "IP Bug")](https://www.inflexion-point.com/?hsLang=en-gb) [![LinkedIn_BOW_Icon.png](https://www.inflexion-point.com/hubfs/2016_Images/LinkedIn_BOW_Icon.png "LinkedIn_BOW_Icon.png")](https://uk.linkedin.com/in/bobapollo) [![Twitter_BOW_Icon.png](https://www.inflexion-point.com/hubfs/2016_Images/Twitter_BOW_Icon.png "Twitter_BOW_Icon.png")](https://twitter.com/bobapollo) [![SlideShare_BOW_Icon.png](https://www.inflexion-point.com/hubfs/2016_Images/SlideShare_BOW_Icon.png "SlideShare_BOW_Icon.png")](http://www.slideshare.net/Bobapollo) [![YouTube_BOW_Icon.png](https://www.inflexion-point.com/hubfs/2016_Images/YouTube_BOW_Icon.png "YouTube_BOW_Icon.png")](https://www.youtube.com/user/InflexionPoint) [![Google_BOW_Icon.png](https://www.inflexion-point.com/hubfs/2016_Images/Google_BOW_Icon.png "Google_BOW_Icon.png")](https://plus.google.com/+BobApollo/posts) [![Blog_BOW_Icon.png](https://www.inflexion-point.com/hubfs/2016_Images/Blog_BOW_Icon.png "Blog_BOW_Icon.png")](https://www.inflexion-point.com/blog?hsLang=en-gb) **©2018 Inflexion-Point Strategy Partners Ltd **| All Rights Reserved | UK Company Reg: 5674332 | UK VAT GB 910 5253 61 | [Legal](https://www.inflexion-point.com/legal-2017?hsLang=en-gb) 4 Chippenham Close | Lower Earley | Reading | RG6 4AY | UK | +44 118 328 7006 |  [info@inflexion-point.com](mailto:info@inflexion-point.com)