B2B Sales and Marketing Performance Improvement Specialists

We help our clients to navigate the key inflexion-points that face many high-growth-potential technology-based companies. We enable them to Cross the Chasm from early adopters to mainstream markets, to attract growth investment, to grow their sales team, and to establish effective partnerships.

We’ve know what it’s like to own a quota, we’ve got dirt under our fingernails and we’re not afraid to roll up our sleeves and get stuck in and help. Unlike most traditional sales training companies and marketing consultancies, we take a single integrated view of the whole sales and marketing process, and you can rely on us to focus on improving your top and bottom line.

We enable our clients to systematically profile their ideal customers and key stakeholders, to identify the issues, trends and trigger events that drive their buying decision process, to stand out from the crowd by articulating a distinctive point of view, and to engage their prospects and customers more effectively through business social media.

We adopt a systematic, step-by-step approach to improving B2B sales and marketing performance including an initial audit and sales + marketing review, winning habits workshops, voice of the customer studies, process design and implementation and proactive change management.

We equip our clients to improve sales performance by reinforcing sales training, focusing on the buying decision process, implementing consistent sales qualification, conducting more effective sales conversations, implementing proactive sales pipeline management, improving sales forecast accuracy, learning more from win-loss analysis and increasing CRM adoption.

We focus on accelerating revenue growth, with a particular emphasis on the three primary drivers of growth: increasing sales pipeline value, shortening average sales cycles, and improving sales win rates.