OUR PHILOSOPHY

"Vision without Execution is Hallucination" [Thomas Edison]

George Bernard Shaw believed that "The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.”
 
Steve Jobs had something similar in mind in that iconic Apple ad that said, “Here’s to the crazy ones. The rebels. The troublemakers. The ones who see things differently. While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”
 
But vision by itself is never enough. As Thomas Edison understood, vision without execution is no more than a hallucination. So that's where we focus our energies - on enabling our clients to realise the full potential of their vision through systematic, disciplined sales and marketing execution. 
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Our typical clients are well-funded, have a clear vision and have already built a substantial customer base. They are beyond the start-up phase, but they recognise that there is still a considerable way to go if they are to fully realise their potential.
 
They have often spent heavily on marketing programmes or sales recruitment without as yet seeing all the expected returns from those investments. Or they may be trying to enter a new market or transform their go-to-market model.
 
But let's be clear: our approach isn't for everyone. We work best with chief executives that have a clear vision, a respect for process and who aren't suffering from the hallucination that heroic effort by itself is going to be enough to build a truly scalable business.
If your organisation fits this profile, and if you're ready to make some changes, we can probably help you to establish the repeatable, scalable and predictable customer acuisition system that you've been looking for.
 

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