George Bernard Shaw believed that "The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.”
Steve Jobs had something similar in mind in that iconic Apple ad that said, “Here’s to the crazy ones. The rebels. The troublemakers. The ones who see things differently. While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”
But vision by itself is never enough. As Thomas Edison understood, vision without execution is no more than a hallucination. So that's where we focus our energies - on enabling our clients to realise the full potential of their vision through systematic, disciplined sales and marketing execution.