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Our Partners: OMG

OMG - the #1 Sales Assessment and Evaluation Tool

The Objective Management Group is widely acknowledged as the leading global provider of sales-specific assessment and evaluation tools. Unlike the generic profiling tools favoured by many corporate HR departments, OMG’s evidence-based platform is scientifically and specifically designed to focus on the particular characteristics that define successful salespeople.

As a result, the predictive value when screening sales candidates is particularly high, with far fewer false positives and negatives than traditional recruitment techniques. OMG’s field-proven approach is also highly effective when evaluating the Sales DNA and development potential of existing sales organisations.

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We recommend Objective Management Group's #1-rated sales force evaluation and assessment tool as a key foundation for the initial ASSESS phase of an outcome-centric selling programme. OMG's detailed evaluation measures 21 separate evidence-based sales competencies.

The resulting highly detailed analysis enables us to identify key strengths, weaknesses and opportunities for improvement at an individual, sales team and organisation-wide level, and ensures that we focus the resulting programme on the areas where we can have the greatest impact on sales performance.

The report examines the people, systems and strategies in your sales organisation. It illuminates potential problems with your hiring criteria, the quality of your pipeline, the effectiveness of your sales management efforts, whether your management team is on the same page, whether your salespeople are capable of executing your strategies, how comfortable your salespeople are with your go-to-market model, and the business being lost as a result of weaknesses among your salespeople.

It identifies the salespeople who should be performing better and what you and they must do in order to help them reach their potential. You’ll learn who is trainable, how much training they’ll need and the kind of help from which each will benefit. 

Applying an outcome-centric approach to complex B2B Sales

Our Outcome-Centric Selling® framework enables you to align your marketing, business development, sales and customer success functions around the common goal of convincing customers that you - above any other option they may be considering - are the partner that will ensure they achieve better future outcomes.

To learn more about our distinctively different approach, book a call today

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