---
title: Video
description: In this intro video, Bob Apollo of Inflexion-Point, the Outcome-Centric Selling® experts, make the case for focusing on our prospect's business outcomes
image: https://www.inflexion-point.com/hubfs/Why%20Focus%20on%20Outcomes%20Thumbnail%20560x300.png
---

# Why Focus on Outcomes?

Bob Apollo - founder of Inflexion-Point and creator of the Outcome-Centric Selling® System - makes a compelling case for focusing on our prospective customer's desired business outcomes ...

### Explore the Full Program

[⇢ SIGN UP TO THE OUTCOME-CENTRIC SELLING® ACADEMY ⇠](https://inflexion-point.thinkific.com)

## The Definitive Guide to Mastering Outcome-Centric Selling®

[![Mastering Outcome-Centric Selling cover](https://www.inflexion-point.com/hs-fs/hubfs/Mastering%20Outcome-Centric%20Selling%20cover.png?width=150&height=212&name=Mastering%20Outcome-Centric%20Selling%20cover.png)

#### Mastering Outcome-Centric Selling®

This definitive guide to Outcome-Centric Selling® why your customers care far more about their business outcomes than they do about your products, or your so-called “solutions' - and shows you how to systematically understand, influence and achieve their desired outcomes.

**⇢ DOWNLOAD THE GUIDE ⇠**

](https://www.inflexion-point.com/hubfs/-%202024%20Content/Mastering%20Outcome-Centric%20Selling%2020231024.pdf?hsLang=en-gb)

##### **HERE'S HOW TO BOOK A CALL**

1. **Select a date **in the **panel on the right**
2. **Choose** **how** **long you want to meet for **(the default is **30 minutes**)
3. **Select** **your local timezone **under** "what time works best"**
4. **Choose a time **for our call
5. Finally, please provide **your contact details, **including your **primary interest** in having the call (this will help to ensure I'm prepared)

You'll receive an email confirmation by return. BTW, the system uses a **24-HOUR CLOCK **- i.e., 03:00 equals 3am in your local timezone (and not 3pm).

![Circular 600x600](https://www.inflexion-point.com/hs-fs/hubfs/-%202026%20Images/Circular%20600x600.jpg?width=150&height=150&name=Circular%20600x600.jpg)

...I'm looking forward to our conversation!

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