These guidelines will, of course, be interpreted by Dominic Cummings in any way he likes (and the rest of us won't).


Inflexion-Point Strategy Partners are UK-based experts in systematic sales performance improvement for complex B2B sales environments. We help our clients to systematically create, qualify and close more sales opportunities, and close the gap between their top sales performers and the rest. We'd welcome the chance to discuss how we could help your organisation do the same.

Our services - as you would expect - are reassuringly expensive. When you're ready to talk, please give us a bell.


Address: 4 Chippenham Close, Lower Earley, Reading, RG6 4AY, United Kingdom

UK VAT Registration Number: 910 5253 61

UK Company Registration Number: 5674332


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What is a cookie?

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More information about cookies can be found at



If you continue to browse and use this website you are agreeing to comply with and be bound by the terms and conditions of the following disclaimer which together with our privacy policy govern Inflexion-Point's relationship with you with regard to this website.

(1) Introduction

This disclaimer governs your use of our website; by using our website, you accept this disclaimer in full. If you disagree with any part of this disclaimer, you must not use our website.

(2) Intellectual property rights

Unless otherwise stated, we or our licensors own the intellectual property rights in the website and material on the website. Subject to the licence below, all these intellectual property rights are reserved.

(3) Licence to use website

You may view, download for caching purposes only, and print pages or download linked files from the website for your own personal use, subject to the restrictions below.

You must not:

(a) republish material from this website (including republication on another website);

(b) sell, rent or otherwise sub-license material from the website;

(c) show any material from the website in public;

(d) reproduce, duplicate, copy or otherwise exploit material on our website for a commercial purpose;

(e) edit or otherwise modify any material on the website; or

(f) redistribute material from this website, except for content specifically and expressly made available for redistribution

(4) Limitations of warranties and liability

Whilst we endeavour to ensure that the information on this website is correct, we do not warrant its completeness or accuracy; nor do we commit to ensuring that the website remains available or that the material on the website is kept up-to-date.

To the maximum extent permitted by applicable law we exclude all representations, warranties and conditions relating to this website and the use of this website (including, without limitation, any warranties implied by law of satisfactory quality, fitness for purpose and/or the use of reasonable care and skill).

Nothing in this disclaimer (or elsewhere on our website) will exclude or limit our liability for fraud, for death or personal injury caused by our negligence, or for any other liability which cannot be excluded or limited under applicable law.

Subject to this, our liability to you in relation to the use of our website or under or in connection with this disclaimer, whether in contract, tort (including negligence) or otherwise, will be limited as follows:

(a) to the extent that the website and the information and services on the website are provided free-of-charge, we will not be liable for any loss or damage of any nature;

(b) we will not be liable for any consequential, indirect or special loss or damage;

(c) we will not be liable for any loss of profit, income, revenue, anticipated savings, contracts, business, goodwill, reputation, data, or information.

(5) Variation

We may revise these terms of use from time-to-time. Revised terms of use will apply to the use of our website from the date of the publication of the revised terms of use on our website. Please check this page regularly to ensure you are familiar with the current version.

(6) Entire agreement

This disclaimer, together with our privacy policy, constitutes the entire agreement between you and us in relation to your use of our website, and supersedes all previous agreements in respect of your use of this website.

(7) Law and jurisdiction

This disclaimer will be governed by and construed in accordance with English law, and any disputes relating to this disclaimer will be subject to the exclusive jurisdiction of the courts of England and Wales.

(8) Policy amendments

We may update these policies from time-to-time by posting a new version on our website. You should check this page occasionally to ensure you are happy with any changes.

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