Outcome-Centric "Why Change" Value Story Workbook

2021 Value Story

Download the latest version of our "why change" value story workbook (for new customers or new projects in existing customers) - in order to to ensure that you answer every prospect's four critical questions:

  • [1] why do they need to change
  • [2] why should they choose you
  • [3] why do they need to act now and
  • [4] who is going to benefit?