--- title: Reducing the Risk of Failure in Complex High-Stakes B2B Sales | On-Demand Webinar | Bob Apollo | Inflexion-Point description: Bob Apollo of Inflexion-Point Strategy Partners explains how to systematically reduce the risk of failure in complex high-stakes B2B sales | On-Demand Webinar --- [![Logo 20201007 Blue Tagline-1](https://www.inflexion-point.com/hubfs/Logo%2020201007%20Blue%20Tagline-1.png "Logo 20201007 Blue Tagline-1")](https://www.inflexion-point.com/?hsLang=en-gb) [![IP Orange Bug Archivo 20200812-2](https://www.inflexion-point.com/hs-fs/hubfs/IP%20Orange%20Bug%20Archivo%2020200812-2.png?width=582&height=582&name=IP%20Orange%20Bug%20Archivo%2020200812-2.png "IP Orange Bug Archivo 20200812-2")](https://www.inflexion-point.com/home?hsLang=en-gb)   [![Inflexion-Point](https://www.inflexion-point.com/hubfs/IP%20Black%20Bug%20225x225.png)](https://www.inflexion-point.com/home-2016?hsLang=en-gb) # **ON-DEMAND WEBINAR: REDUCING THE RISK OF FAILURE IN COMPLEX HIGH-STAKES B2B SALES** You've probably seen the statistics: the most common outcome of even apparently well-qualified B2B sales opportunities is the customer deciding to stick with the status quo and do nothing new - at least for the moment.  The next most common outcome is that the customer buys the cheapest option because they can't see any significant difference between competing solutions. Neither outcome is can be regarded as satisfactory. If we are genuinely determined to establish the true value of our solution, if we want to win on something other than price, and if we’re fed up of being defeated by that silent but deadly competitor, the status quo, we’re going to have to systematically eliminate the points of potential failure in complex high-stakes B2B sales... By the way, you can [**download the deck and speaker notes here**](https://www.inflexion-point.com/hubfs/2017-Collateral/Reducing%20the%20RIsk%20of%20Failure%20in%20Complex%20High-Stakes%20B2B%20Sales%2020170810%20Handout.pdf?hsLang=en-gb)... ---   ### **FIND OUT MORE** ### **[**DOWNLOAD THE SLIDE DECK AND SPEAKER NOTES**](https://www.inflexion-point.com/hubfs/2017-Collateral/Reducing%20the%20RIsk%20of%20Failure%20in%20Complex%20High-Stakes%20B2B%20Sales%2020170810%20Handout.pdf?hsLang=en-gb)** [**Introduction to the Value Selling System®**](https://www.inflexion-point.com/value-selling-guide-2018?hsLang=en-gb) [**Visualising the Value Selling System®**](https://www.inflexion-point.com/visualising-the-value-selling-system?hsLang=en-gb) [![IP Icon Dark Blue.png](https://www.inflexion-point.com/hs-fs/hubfs/2018-Branding/IP%20Icon%20Dark%20Blue.png?width=100&name=IP%20Icon%20Dark%20Blue.png "IP Icon Dark Blue.png")](https://www.inflexion-point.com//home-2017?hsLang=en-gb) [![LinkedIn_BOW_Icon.png](https://www.inflexion-point.com/hubfs/2016_Images/LinkedIn_BOW_Icon.png "LinkedIn_BOW_Icon.png")](https://uk.linkedin.com/in/bobapollo) [![Twitter_BOW_Icon.png](https://www.inflexion-point.com/hubfs/2016_Images/Twitter_BOW_Icon.png "Twitter_BOW_Icon.png")](https://twitter.com/bobapollo) [![SlideShare_BOW_Icon.png](https://www.inflexion-point.com/hubfs/2016_Images/SlideShare_BOW_Icon.png "SlideShare_BOW_Icon.png")](http://www.slideshare.net/Bobapollo) [![YouTube_BOW_Icon.png](https://www.inflexion-point.com/hubfs/2016_Images/YouTube_BOW_Icon.png "YouTube_BOW_Icon.png")](https://www.youtube.com/user/InflexionPoint) [![Blog_BOW_Icon.png](https://www.inflexion-point.com/hubfs/2016_Images/Blog_BOW_Icon.png "Blog_BOW_Icon.png")](https://www.inflexion-point.com/blog?hsLang=en-gb) ©2023 Inflexion-Point Strategy Partners Ltd | All Rights Reserved | UK Company Reg: 5674332 | UK VAT GB 910 5253 61 | **[Legal](https://www.inflexion-point.com/legal-2017?hsLang=en-gb)** 17 Pinebeach Court | Beach Road | Poole BH13 7BX | UK  | phone: **[book a call](https://www.inflexion-point.com/book-a-call?hsLang=en-gb)** | email: **[info@inflexion-point.com](mailto:info@inflexion-point.com)**