--- title: Identifying Your Ideal Customers | Download the guide description: "Structured Selling System for Complex B2B Sales: Download our Guide to Identifying Your Ideal Customers" --- [![Logo 20201007 Blue Tagline-1](https://www.inflexion-point.com/hubfs/Logo%2020201007%20Blue%20Tagline-1.png "Logo 20201007 Blue Tagline-1")](https://www.inflexion-point.com/inflexion-point-home?hsLang=en-gb) [![Orange Favicon-2](https://www.inflexion-point.com/hs-fs/hubfs/Orange%20Favicon-2.png?width=64&name=Orange%20Favicon-2.png "Orange Favicon-2")](https://www.inflexion-point.com/home-2016?hsLang=en-gb)   [![Inflexion-Point](https://www.inflexion-point.com/hubfs/IP%20Black%20Bug%20225x225.png)](https://www.inflexion-point.com/home-2016?hsLang=en-gb) # **DOWNLOAD GUIDE: IDENTIFYING YOUR IDEAL CUSTOMERS** ![Ideal Customers Cover 200w.png](https://www.inflexion-point.com/hs-fs/hubfs/2017_Images/Ideal%20Customers%20Cover%20200w.png?width=181&name=Ideal%20Customers%20Cover%20200w.png "Ideal Customers Cover 200w.png")Sales people (and marketers) are capable of wasting an enormous amount of time and energy pursuing "prospects" that are **never likely to buy**. But it doesn't have to be that way: sales organisations that can clearly define the common characteristics of their "**ideal customers**" are consistently more effective in **qualifying interest** and **converting it into action**. In this **step-by-step guide** you'll find out: - Why traditional demographic approaches to segmentation (based on factors like size, sector and location) are **never enough** - Why structural, behavioural and situational factors are f**ar more important** when qualifying potential prospects - How to leverage the latest profiling principles to target your sales and marketing efforts **much more effectively** To download your copy simply **complete the form on the right**>>> [![go to Inflexion Point homepage](https://www.inflexion-point.com/hs-fs/hubfs/2015-Branding/Inflexion-Point_Black_Bug_2015_Red_Dot.png?width=109&name=Inflexion-Point_Black_Bug_2015_Red_Dot.png "go to Inflexion Point homepage")](https://www.inflexion-point.com/?hsLang=en-gb) [![LinkedIn_BOW_Icon.png](https://www.inflexion-point.com/hubfs/2016_Images/LinkedIn_BOW_Icon.png "LinkedIn_BOW_Icon.png")](https://uk.linkedin.com/in/bobapollo) [![Twitter_BOW_Icon.png](https://www.inflexion-point.com/hubfs/2016_Images/Twitter_BOW_Icon.png "Twitter_BOW_Icon.png")](https://twitter.com/bobapollo) [![SlideShare_BOW_Icon.png](https://www.inflexion-point.com/hubfs/2016_Images/SlideShare_BOW_Icon.png "SlideShare_BOW_Icon.png")](http://www.slideshare.net/Bobapollo) [![YouTube_BOW_Icon.png](https://www.inflexion-point.com/hubfs/2016_Images/YouTube_BOW_Icon.png "YouTube_BOW_Icon.png")](https://www.youtube.com/user/InflexionPoint) [![Google_BOW_Icon.png](https://www.inflexion-point.com/hubfs/2016_Images/Google_BOW_Icon.png "Google_BOW_Icon.png")](https://plus.google.com/+BobApollo/posts) [![Blog_BOW_Icon.png](https://www.inflexion-point.com/hubfs/2016_Images/Blog_BOW_Icon.png "Blog_BOW_Icon.png")](https://www.inflexion-point.com/blog?hsLang=en-gb) **© 2016 Inflexion-Point Strategy Partners Ltd **| All Rights Reserved | UK Company Reg: 5674332 | [Legal](https://www.inflexion-point.com/legal-2016?hsLang=en-gb) 4 Chippenham Close | Lower Earley | Reading RG6 4AY | UK | +44 7802 313300 |  [info@inflexion-point.com](mailto:info@inflexion-point.com)