--- title: "VALUE SELLING SYSTEM®: Equipping B2B Sales to establish your distinctive business value" description: Our Value Selling System® equips and enables every member of your B2B sales organisation to systematically establish your distinctive business value --- [![Logo 20201007 Blue Tagline-1](https://www.inflexion-point.com/hubfs/Logo%2020201007%20Blue%20Tagline-1.png "Logo 20201007 Blue Tagline-1")](https://www.inflexion-point.com/inflexion-point-home?hsLang=en-gb) [![Orange Favicon-2](https://www.inflexion-point.com/hs-fs/hubfs/Orange%20Favicon-2.png?width=64&name=Orange%20Favicon-2.png "Orange Favicon-2")](https://www.inflexion-point.com/home-2016?hsLang=en-gb)   [![Inflexion-Point](https://www.inflexion-point.com/hubfs/IP%20Black%20Bug%20225x225.png)](https://www.inflexion-point.com/home-2016?hsLang=en-gb) ## **INFLEXION-POINT STRATEGY PARTNERS - HOME OF THE VALUE SELLING SYSTEM®** According to the latest research from ****[**SiriusDecisions**](https://www.siriusdecisions.com)****, the **#1 Sales Effectiveness Challenge **for today's B2B sales leaders is: "**Our sales people’s inability to understand buyer needs and connect them to the business value of our solution**" Backed by years of experience and incorporating the latest research into B2B buying behaviours, our [**Value Selling System®**](https://www.inflexion-point.com/value-selling-system?hsLang=en-gb) can empower every member of your sales organisation - from the most experienced veteran to your most recent hire - to **consistently establish your distinctive business value** in every customer interaction.   ### [**⇨ CLICK HERE TO LEARN MORE ABOUT THE VALUE SELLING SYSTEM® ⇦**](https://www.inflexion-point.com/value-selling-system?hsLang=en-gb) If we take just one element of the [**Value Selling System®**](https://www.inflexion-point.com/value-selling-system?hsLang=en-gb) - establishing a [**defined, disciplined sales process**](https://www.inflexion-point.com/sales-process-value-selling-system?hsLang=en-gb) - independent research by [**Sales Benchmark Index**](https://salesbenchmarkindex.com/insights/5-ways-to-measure-if-your-sales-process-is-working/) concluded that consistently-implemented structured sales processes **reduces sales cycle length by an average of 20%**, **improves sales win rates by an average of 24%**, and **increases average sale price by 15%**. Each benefit is obviously worth having by itself - but when compounded together the **potential to improve your performance can be game-changing...** [![Resources Centre](https://www.inflexion-point.com/hs-fs/hubfs/2017_Images/Resources%20Centre%20New.png?width=335&name=Resources%20Centre%20New.png "Resources Centre")](https://www.inflexion-point.com/value-selling-resources-page?hsLang=en-gb) ### LATEST BLOG POSTS [![IP Bug](https://www.inflexion-point.com/hs-fs/hubfs/2017-Branding/IP%20Bug.png?width=100&name=IP%20Bug.png "IP Bug")](https://www.inflexion-point.com/?hsLang=en-gb) [![LinkedIn_BOW_Icon.png](https://www.inflexion-point.com/hubfs/2016_Images/LinkedIn_BOW_Icon.png "LinkedIn_BOW_Icon.png")](https://uk.linkedin.com/in/bobapollo) [![Twitter_BOW_Icon.png](https://www.inflexion-point.com/hubfs/2016_Images/Twitter_BOW_Icon.png "Twitter_BOW_Icon.png")](https://twitter.com/bobapollo) [![SlideShare_BOW_Icon.png](https://www.inflexion-point.com/hubfs/2016_Images/SlideShare_BOW_Icon.png "SlideShare_BOW_Icon.png")](http://www.slideshare.net/Bobapollo) [![YouTube_BOW_Icon.png](https://www.inflexion-point.com/hubfs/2016_Images/YouTube_BOW_Icon.png "YouTube_BOW_Icon.png")](https://www.youtube.com/user/InflexionPoint) [![Google_BOW_Icon.png](https://www.inflexion-point.com/hubfs/2016_Images/Google_BOW_Icon.png "Google_BOW_Icon.png")](https://plus.google.com/+BobApollo/posts) [![Blog_BOW_Icon.png](https://www.inflexion-point.com/hubfs/2016_Images/Blog_BOW_Icon.png "Blog_BOW_Icon.png")](https://www.inflexion-point.com/blog?hsLang=en-gb) **©2018 Inflexion-Point Strategy Partners Ltd **| All Rights Reserved | UK Company Reg: 5674332 | UK VAT GB 910 5253 61 | [Legal](https://www.inflexion-point.com/legal-2017?hsLang=en-gb) 4 Chippenham Close | Lower Earley | Reading | RG6 4AY | UK | +44 118 328 7006 |  [info@inflexion-point.com](mailto:info@inflexion-point.com)