--- title: Geoffrey Moore Crossing the Chasm Updated description: Geoffrey Moore - Crossing the Chasm updated video. Very relevant to complex sales. --- [![Inflexion-Point Logo](https://www.inflexion-point.com/hs-fs/hubfs/2017-Branding/IPSP%20Logo%202017.png?width=250&name=IPSP%20Logo%202017.png "Inflexion-Point Logo")](https://www.inflexion-point.com/home-2016?hsLang=en-gb) [![IP Bug.png](https://www.inflexion-point.com/hs-fs/hubfs/2017-Branding/IP%20Bug.png?width=64&name=IP%20Bug.png "IP Bug.png")](https://www.inflexion-point.com/home-2016?hsLang=en-gb) tel: +44 118 328 7006 | [Contact Us](https://www.inflexion-point.com/contact-us-2016?hsLang=en-gb) [![Inflexion-Point](https://www.inflexion-point.com/hubfs/IP%20Black%20Bug%20225x225.png)](https://www.inflexion-point.com/home-2016?hsLang=en-gb) [![10 Tell-Tale Signs that Your Sales Process is in Trouble](https://no-cache.hubspot.com/cta/default/41408/f244af21-b8b9-4a87-a727-8b6083ee2143.png)](https://cta-redirect.hubspot.com/cta/redirect/41408/f244af21-b8b9-4a87-a727-8b6083ee2143) # GEOFFREY MOORE - CROSSING THE CHASM UPDATED Crossing the Chasm has been a key reference point for high-tech marketing since its publication in 1990, but a lot has changed since then, especially with the rise of cloud computing, software as a service, mobile endpoints, big data analytics, and viral marketing. This has led author Geoffrey Moore to produce a revised edition, with all new examples taken from the last decade and two new appendices to help bridge the gap between what's new and what's not. This presentation was delivered at a recent big data conference - a classic example of a category seeking to Cross the Chasm between innovators and pragmatists. **ABOUT INFLEXION-POINT** **[Inflexion-Point Strategy Partners](https://www.inflexion-point.com/about?hsLang=en-gb)** are UK-based experts in systematic sales performance improvement for complex B2B sales environments. We help our **[clients](https://www.inflexion-point.com/clients?hsLang=en-gb)** to systematically **[create](https://www.inflexion-point.com/create?hsLang=en-gb)**, **[qualify](https://www.inflexion-point.com/opportunities?hsLang=en-gb)** and **[close](https://www.inflexion-point.com/close?hsLang=en-gb)** more sales opportunities, and **[bridge the gap](https://www.inflexion-point.com/employ?hsLang=en-gb)** between their top sales performers and the rest. We'd welcome the chance to discuss how we could help your organisation do the same. When you're ready to talk, please **[contact us here](https://www.inflexion-point.com/contact-us-2016?hsLang=en-gb)**. [![Sales Process Design](https://no-cache.hubspot.com/cta/default/41408/b9c33a17-0531-4ab8-bebf-78375ccb8a11.png)](https://cta-redirect.hubspot.com/cta/redirect/41408/b9c33a17-0531-4ab8-bebf-78375ccb8a11) [![Struggling to bridge the sales performance gap](https://no-cache.hubspot.com/cta/default/41408/073793b0-0cd0-4d62-807c-dc0b8d64b744.png)](https://cta-redirect.hubspot.com/cta/redirect/41408/073793b0-0cd0-4d62-807c-dc0b8d64b744) [![Visit_our_Resources_Centre.png](https://www.inflexion-point.com/hs-fs/hubfs/2016_Images/Visit_our_Resources_Centre_Blue.png?width=335&name=Visit_our_Resources_Centre_Blue.png "Visit_our_Resources_Centre.png")](https://www.inflexion-point.com/resources?hsLang=en-gb) ### LATEST BLOG POSTS [![go to Inflexion Point homepage](https://www.inflexion-point.com/hs-fs/hubfs/2015-Branding/Inflexion-Point_Black_Bug_2015_Red_Dot.png?width=109&name=Inflexion-Point_Black_Bug_2015_Red_Dot.png "go to Inflexion Point homepage")](https://www.inflexion-point.com/?hsLang=en-gb) [![LinkedIn_BOW_Icon.png](https://www.inflexion-point.com/hubfs/2016_Images/LinkedIn_BOW_Icon.png "LinkedIn_BOW_Icon.png")](https://uk.linkedin.com/in/bobapollo) [![Twitter_BOW_Icon.png](https://www.inflexion-point.com/hubfs/2016_Images/Twitter_BOW_Icon.png "Twitter_BOW_Icon.png")](https://twitter.com/bobapollo) [![SlideShare_BOW_Icon.png](https://www.inflexion-point.com/hubfs/2016_Images/SlideShare_BOW_Icon.png "SlideShare_BOW_Icon.png")](http://www.slideshare.net/Bobapollo) [![YouTube_BOW_Icon.png](https://www.inflexion-point.com/hubfs/2016_Images/YouTube_BOW_Icon.png "YouTube_BOW_Icon.png")](https://www.youtube.com/user/InflexionPoint) [![Google_BOW_Icon.png](https://www.inflexion-point.com/hubfs/2016_Images/Google_BOW_Icon.png "Google_BOW_Icon.png")](https://plus.google.com/+BobApollo/posts) [![Blog_BOW_Icon.png](https://www.inflexion-point.com/hubfs/2016_Images/Blog_BOW_Icon.png "Blog_BOW_Icon.png")](https://www.inflexion-point.com/blog?hsLang=en-gb) **© 2016 Inflexion-Point Strategy Partners Ltd **| All Rights Reserved | UK Company Reg: 5674332 | [Legal](https://www.inflexion-point.com/legal-2016?hsLang=en-gb) 4 Chippenham Close | Lower Earley | Reading RG6 4AY | UK | +44 7802 313300 |  [info@inflexion-point.com](mailto:info@inflexion-point.com)