--- title: The Essentials of Value Selling On-Demand Webinar | Bob Apollo | Inflexion-Point description: Bob Apollo of Inflexion-Point Strategy Partners introduces the essential principles of Mastering Value Selling in this on-demand webinar | Complex B2B Sales --- [![Logo 20201007 Blue Tagline-1](https://www.inflexion-point.com/hubfs/Logo%2020201007%20Blue%20Tagline-1.png "Logo 20201007 Blue Tagline-1")](https://www.inflexion-point.com/?hsLang=en-gb) [![IP Orange Bug Archivo 20200812-2](https://www.inflexion-point.com/hs-fs/hubfs/IP%20Orange%20Bug%20Archivo%2020200812-2.png?width=582&height=582&name=IP%20Orange%20Bug%20Archivo%2020200812-2.png "IP Orange Bug Archivo 20200812-2")](https://www.inflexion-point.com/home?hsLang=en-gb)   [![Inflexion-Point](https://www.inflexion-point.com/hubfs/IP%20Black%20Bug%20225x225.png)](https://www.inflexion-point.com/home-2016?hsLang=en-gb) # **ON-DEMAND WEBINAR: THE ESSENTIALS OF VALUE SELLING** According to the latest research from SiriusDecisions, the **#1 challenge** facing today's sales leaders is "**their** **sales people’s inability to understand buyer needs and connect them to the business value of our solution**". In our latest on-demand webinar we explain how **Mastering the Essentials of Value Selling** is enabling many of today's top-performing B2B sales organisations to **maximise the effectiveness of every member of their sales organisation**, with benefits that include significantly **shorter sales cycles**, **increased win rates** and **higher average sales values**...   ### RELATED LINKS [**DOWNLOAD SLIDE DECK**](https://www.inflexion-point.com/hubfs/2017-Collateral/The%20Essentials%20of%20Value%20Selling%20Webinar%20Flunkies%2020170529.pdf?hsLang=en-gb) [**Introduction to the Value Selling System®**](https://www.inflexion-point.com/download-your-guide-to-the-value-selling-system?hsLang=en-gb) [**Visualising the Value Selling System®**](https://www.inflexion-point.com/visualising-the-value-selling-system?hsLang=en-gb) [![IP Icon Dark Blue.png](https://www.inflexion-point.com/hs-fs/hubfs/2018-Branding/IP%20Icon%20Dark%20Blue.png?width=100&name=IP%20Icon%20Dark%20Blue.png "IP Icon Dark Blue.png")](https://www.inflexion-point.com//home-2017?hsLang=en-gb) [![LinkedIn_BOW_Icon.png](https://www.inflexion-point.com/hubfs/2016_Images/LinkedIn_BOW_Icon.png "LinkedIn_BOW_Icon.png")](https://uk.linkedin.com/in/bobapollo) [![Twitter_BOW_Icon.png](https://www.inflexion-point.com/hubfs/2016_Images/Twitter_BOW_Icon.png "Twitter_BOW_Icon.png")](https://twitter.com/bobapollo) [![SlideShare_BOW_Icon.png](https://www.inflexion-point.com/hubfs/2016_Images/SlideShare_BOW_Icon.png "SlideShare_BOW_Icon.png")](http://www.slideshare.net/Bobapollo) [![YouTube_BOW_Icon.png](https://www.inflexion-point.com/hubfs/2016_Images/YouTube_BOW_Icon.png "YouTube_BOW_Icon.png")](https://www.youtube.com/user/InflexionPoint) [![Blog_BOW_Icon.png](https://www.inflexion-point.com/hubfs/2016_Images/Blog_BOW_Icon.png "Blog_BOW_Icon.png")](https://www.inflexion-point.com/blog?hsLang=en-gb) ©2023 Inflexion-Point Strategy Partners Ltd | All Rights Reserved | UK Company Reg: 5674332 | UK VAT GB 910 5253 61 | **[Legal](https://www.inflexion-point.com/legal-2017?hsLang=en-gb)** 17 Pinebeach Court | Beach Road | Poole BH13 7BX | UK  | phone: **[book a call](https://www.inflexion-point.com/book-a-call?hsLang=en-gb)** | email: **[info@inflexion-point.com](mailto:info@inflexion-point.com)**