---
title: "Academy Sample: From 'Sales Process' to Buying Decision Journey"
description: Bob Apollo contrasts traditional
image: https://www.inflexion-point.com/hubfs/OCSA%20CTA%201.2%20300.png
---

## Test Drive the Outcome-Centric Selling® Academy

#### Here's your chance to "try before you buy" ...

## 1.2: From "Sales Process" to Buying Decision Journey

In this second video in the first of 9 courses in the Outcome-Centric Selling® Academy, Bob Apollo contrasts traditional "sales process" thinking with the need to focus instead on each prospect's buying decision journey

### Explore the Full Program

[⇢ SIGN UP TO THE OUTCOME-CENTRIC SELLING® ACADEMY ⇠](https://inflexion-point.thinkific.com)

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