Leadership

A Message From Bob Apollo

Prior to founding Inflexion-Point, I had worked with and for a wide range of B2B vendors, many of whom became acknowledged leaders in their respective markets - including Hewlett-Packard, SCO, XcelleNet, Sybase, Intellisync (now part of Nokia), Vodafone, Cognito and Dexterra - helping them to build highly successful UK, EMEA and global sales and marketing operations.

I now work with the CEOs and management teams of UK-based B2B-focused expansion-stage companies, helping them to Cross the Chasm between early adopters and mainstream markets, to accelerate revenue growth and take that all-important step up to market leadership.

Frankly, our systematic approach isn't for everyone. If you're expecting miracles or to achieve breakthrough success by simply selling harder, you should look elsewhere. But if you have a respect for process, and have ambitions to build a truly scalable business, we can probably help.

I believe we have the potential to dramatically elevate the standard of B2B sales and marketing by better understanding the mindset behind the B2B buying decision process, by systematically embracing the latest best practices and by exploring new approaches to connecting with B2B decision makers.

I share my thoughts in a regular blog on B2B sales and marketing issues, and I’m a top-10 author on CustomerThink, as well as regular contributor to Entrepreneur Country, the Customer Collective and My Venture Pad and a featured speaker at industry events, including Econsultancy's Funnel conferences.

I’m pleased to have received over 500 endorsements and nearly 100 recommendations on LinkedIn, and to have attracted a growing Twitter following. But if you want to learn more about how I think about B2B sales and marketing, and to explore whether my experiences might be of some value to your organisation, the best way to start is probably to give me a call on +44 (0) 7802 313300 or drop me a line at bob@inflexion-point.com.

I look forward to our conversation.

Regards

Bob Apollo

CEO, Inflexion-Point Strategy Partners