Bob Apollo - Managing Partner, Inflexion-Point
Prior to founding Inflexion-Point, I had worked with and for a wide range of B2B vendors, many of them leaders in their respective markets, including HP, SCO, XcelleNet, Sybase, Intellisync (now part of Nokia), Aspective (part of Vodafone), Cognito and Dexterra to help them build UK, EMEA and global sales and marketing operations.
You can read more about my background by visiting my profile on LinkedIn.
I now work with B2B organisations of all stages to help them to change the way they think about their approach to sales and marketing - and to ensure that everything they do is focused on connecting with their most valuable prospects and on understanding what really matters to them, who they turn to for advice, and how and why they choose to buy.
Our approach...
Inflexion-Point Strategy Partners help promising B2B organisations to realise their full potential by equipping them to build scalable sales and marketing machines that reflect the way their most valuable prospects prefer to buy.
We like to think of ourselves as practitioners, rather than consultants. We can point to decades of collective experience in achieving demanding revenue and profit targets, quarter after quarter – and of helping organisations stand out from the crowd and be acknowledged as market leaders.
Our systematic, evidence-based market leadership methodology helps clients to bridge the gap between strategy and execution by enabling them to identify their most valuable prospects, understand their most urgent problems, and know how and why they make buying decisions.
We apply this learning to help our clients to craft compelling visions that resonate strongly with their prospect’s concerns, to implement practical programmes which serve to facilitate their prospect’s decision making processes, and to re-architect and re-align their sales and marketing processes in line with today's buying behaviour.
Here's how we might be able to help...
Achieving sales and marketing alignment is particularly important to any organisation that is trying to achieve a step-function improvement in marketing effectiveness or sales productivity, to out-perform strong competitors, or to successfully launch new products or enter new markets.
We've been able to help a growing number of B2B organisations to realise their ambitions by diagnosing and dealing with the constraints that have been holding them back. We may be able to help your company achieve the same. You can learn more about our approach by browsing this website.
When you are ready, please complete our contact form, drop us a line at info@inflexion-point.com or call us on +44 (0) 845 519 0295.
We look forward to finding out more about what you are trying to achieve, to sharing some ideas - and to helping you achieve the benefits of alignment throughout your sales and marketing organisation.