Our thinking has been influenced by a gifted group of experts - all of whom have been pleased to share their experiences and insights in their excellent blogs. Here are some of our favourites:
Ardath Albee writes about eMarketing Stategies for the Complex Sale in her Marketing Interactions blog, with a particular emphasis on the central importance of content marketing. Read her blog...
Ash Maurya is one of the leading thinkers in the Lean Startup movement. He writes with considerable experience and authority about the Customer Development process. Read his blog...
In "Chaotic Flow", Joel York focuses his attention on the practical implication of SaaS strategy for software companies. A must read for any organisation taking cloud-based applications to market. Read his blog...
An excellent source of insight for start-ups and entrepreneurs by David Skok, a five time serial entrepreneur turned VC (now at Matrix. Partners). Read his blog...
The salesbenchmarkindex blog publishes a regular stream of articles on B2B sales performance improvement. Read their blog...
The SandHill.com blog attracts a remarkable group of expert contributors with a particular emphasis on the issues and opportunities associated with the enterprise software business. Read their blog...
One of the very best sources of fresh thinking on the subject of B2B Marketing, with a group of expert contributors on all aspects of the subject. Read their blog...
Seth is a pithy, iconoclastic commentator on modern marketing practice (and many things beyond). Read his blog...
SiriusDecisions is one of the best sources of B2B sales and marketing best practice information and data, with an exceptional record of original and thought-provoking research. Read their blog...
Kathleen Schaub focuses on business process improvements and messaging strategies for demand building, sales enablement, and marketing effectiveness. Read her blog...