The marketing automation software market is expected to show continued dramatic growth in 2012, as companies frantically seek the “magic bullet” that will help them improve their marketing and sales performance in tough economic times. But there are no miracle cures, and we all know (or ought to) that technology by itself isn’t going to solve anything.
In fact, there are worrying signs that mirror the “trough of disillusionment” that CRM fell into after a similarly over-hyped initial boom. We are great believers in the potential of marketing automation when it is implemented thoughtfully and effectively - but we well remember the CRM lesson: that technology can by itself achieve nothing (other than a growing amount of user frustration) if it is not intelligently configured and actively managed.
Automating bad or poorly thought-through processes is an incredibly wasteful and frustrating exercise. That’s why we passionately believe that you need to get your processes right before you attempt to automate them - and why our approach to planning could help you get the most out of your investments in marketing automation.
What sets us apart?
Whether you are considering implementing marketing automation for the first time, or want to refresh your existing systems in order to ensure that you maximise the return on resources, we can bring structure and clarity to your underlying processes - and help you avoid the trough of disillusionment.
Find out more
If you would like to find out how we could help you to maximise the returns on your marketing automation investments, please contact us here or call us on +44 118 975 0595. Or you’re not yet ready to have a conversation, we encourage you to stay in touch by subscribing to our blog.