Making the Most of Your Investments in CRM
Are you satisfied with your current level of return on investment in your CRM systems? If so, you are in a minority
CRM has become a "must have" for most B2B sales organisations, and yet few CRM implementations have delivered anything like the hoped-for results. In fact, CSO Insights recently reported that fewer than 1 in 5 companies believe that their CRM investments have done anything to increase revenues.
Poor implementation is typically to blame, and is often reflected in inconsistent or missing data, pipeline stages that are poorly defined, forecasts based on hope rather than evidence, probability percentages that bear no relationship to reality and sales people who use the system only because they are being forced to rather than because they want to.
But there's no point in blaming the technology. The issues are almost always to do with how the chosen system is being used - or misused.
The consequences of these failures are profound, and are likely to result in an incredible amount of wasted or misdirected effort, lost opportunities for shared learning, cooperation and collaboration, and painfully low forecast accuracy levels.
Why involve Inflexion-Point?
We understand what it takes to make the most of an investment in CRM. We'll apply that hard-won experience to help you implement your CRM system in a way that enables you to systematically improve the performance of your entire sales organisation.
We'll advise you on the best solution for your situation. We'll help you to configure and manage your system so that it accurately reflects what's really going on in your sales pipeline. And we'll advise you on how to most effectively incorporate business social media into your CRM strategy.
Will the results justify the effort? We’d like the chance to prove it to you. Organisations that have managed to implement their CRM effectively typically report that their sales pipelines contain information they can trust and that their revenue forecasts are often dramatically more accurate.
Take that all-important first step towards finding out whether your organisation could achieve the same by contacting us today.