"I know that half of my advertising is wasted" observed a frustrated
John Wanamaker, the department store pioneer "I just don't know which
half." Many of today's B2B executives feel the same about their
marketing spend - at a time when these budgets are under more pressure
than ever before.
B2B
organisations are under tremendous pressure to eliminate the wasted
effort in their marketing and sales activities - but few really know
what to cut, or how to avoid throwing out the good with the bad.
They know the sales and marketing funnel is probably leaking badly - but may not be sure where, how or why - or what they need to do about it.
Without
an appropriate evidence-based frame of reference, there is a real risk that budget
and resource cuts may unknowingly affect both productive and
unproductive activities.
Time to get aligned - or be left behind...
Many CEOs talk about the the need
for better "sales and marketing alignment".
In our experience, this can only truly be
achieved by aligning sales and marketing around a common understanding of who their best prospects are, what really matters to them, and how and why they choose to buy.
Our approach to improving marketing ROI...
Our systematic, evidence-based approach can help you create real customer value by identifying your most valuable prospects, identifying with these prospects most compelling (and therefore valuable) issues, and identifying which of your potential actions could generate the greatest value for your prospect.
More specifically, we can help you tune in to the voices of your customers and prospects, profile your most promising prospects, identify the people and organisations who most strongly influence them, understand the way they make buying decisions, and identify the trigger events that cause them to start searching for solutions.
We can help you interpret this learning and use it to create marketing campaign briefs that are precisely targeted at advancing your prospect's buying process.
Are you ready for a fresh perspective?
Would you like to learn more? Then please continue to browse the site and when you
are ready, contact us here or call us on +44 845
519 0295.
We look forward to hearing from you!