We use a simple, powerful and highly effective one-page business model framework to help our clients articulate the primary purpose of their business and to identify the key forces that serve to drive their business forward and clearly differentiate them from their competitors.
We've drawn upon the pioneering work done by Alex Osterwalder, Yves Pigneur and (more recently) Ash Maurya on Business Model Generation, and adapted their Business Model Canvas to reflect the specific issues that must be addressed in any effective B2B business model and go-to-market strategy.
The resulting framework not only helps to identify your most valuable customers and the most important problems you solve, but also the trends and trigger events that cause them to start searching for answers - as well as your unique advantages and key differentiators.
You can download a guide to the business model framework here. We typically build and document the business model in a series of interactive sessions with our client's executive leadership team, with inputs from key representatives of their customer-facing teams. The deceptively simple single-page format ensures that the whole organisation can be aligned around a single unambiguous sense of purpose.
Take the Next Step
We would be pleased to share what we’ve learned about helping high-growth-potential organisations to systematically improve their sales and marketing performance. As a first step, you may find it useful to take our B2B sales and marketing health check.
As soon as you are ready to learn more, please email us at ourapproach@inflexion-point.com, or call us on +44 (0) 118 975 0595. We look forward to discovering whether we might be able to help your organisation to improve its performance in these critical areas.