No matter how well you are doing today, we are convinced that every B2B organisation has the potential to increase the return on their sales and marketing resources - and we’d like to show you how. If you’re wondering about the scale of the problem - or the size of the opportunity, you’ve only got to consider the following statistics:
Less that 50% of forecasted deals close as expected (Source: CSO Insights)- Fewer than 1 in 5 CRM implementations actually increase revenues (CSO Insights)
- More than 75% of attempts to implement “solution selling” fail (McKinsey)
- Over 90% of marketing collateral is wasted (Corporate Executive Board)
- Only 15% of sales meetings are rated valuable by prospects (Forrester)
Even if your organisation is already doing better than these averages, the scope for further improvement may still be significant. But simply “working harder” is not going to get you there - in fact, it is likely to generate a great deal more wasted effort. It’s time for B2B sales and marketing to work smarter.
We offer a different and more effective approach: one that systematically aligns your sales and marketing activities around a common shared understanding of who your most valuable prospects are, what really matters to them, and how they make buying decisions.
We call this the “Buyers’ Journey” - and we apply the lessons learned from the exercise to help you implement an integrated approach to revenue performance management that spans your marketing and sales activities, and to ensure that you make the most of your investments in CRM and Marketing Automation.
What sets us apart?
We’ll help you discover who your most valuable prospects are, what really matters to them, and how and why they make buying decisions - and incorporate these insights into crystal-clear go-to-market plans. We’ll help you implement scalable systems that support your sales and marketing processes. And we’ll help you develop the skills you need to improve sales and marketing effectiveness, and to implement thoughtfully designed sales and marketing programmes that allow you to attract, engage and convert more of the right sort of prospects.
Find out more
If you’re ready to find out how we could help you to maximise the return on your sales and marketing resources, please contact us here or call us on +44 118 975 0595. Or if the time isn’t yet right for a conversation, we encourage you to stay in touch by subscribing to our blog.