MathMarketing’s Funnel Logic™ has been embraced by more than 300 top-performing B2B organisations around the world to help them to identify, engage and convert more of the right sort of prospects.
As an accredited delivery partner, Inflexion-Point uses the key elements of Funnel Logic to help clients systematically increase their sales and marketing effectiveness and improve the return on their marketing investments.
Funnel Logic revolves around four key principles that reflect how sales and marketing are conducted in the best-run B2B organisations:
- The aggregate Sales/Marketing function should build its activities around a clear and singular view of the buyer’s journey (not the sales cycle)
- This journey should be clearly dimensioned (how many prospects will progress through each stage of this journey over time)
- The plans of Marketing and Sales should detail how they intend (together) to cause this progression
- The actual progression should be measured, so that tactics that work can be bolstered, and those that do not can be shelved
Our Approach
We offer two key Funnel Logic programmes to help clients transform their sales and marketing effectiveness:
Plan: In three intensive days, MathMarketing’s B2B marketing planning approach - FunnelCamp™ aligns your sales and marketing leaders around a single plan - blisteringly clear and highly actionable - that creates a comprehensive actionable programme for growth that is jointly owned by the whole organisation.
Skills: MathMarketing’s B2B marketing training programme - Funnel Academy™ hones the skills of business-to-business (B2B) marketers to help them deliver results for their businesses, using a proven combination of classroom-style teaching, team workshops, and peer networking.
Find Out More
To find out more about how Funnel Logic could provide you with the clear plans and focused skills you need to drive your business forward, contact us here.