Sales and Marketing 2.0 is about developing trusted, collaborative relationships between the vendor and their customers and potential prospects - and understanding how and why your most valuable prospects choose to buy.
B2B prospects have been using Google and other internet search engines for some time to research the issues facing them and to identify potential vendors who may be able to offer solutions.
The Rise of LinkedIn...
Facebook is the most widely recognised and popular personal social network, and there's no doubt that some business buying decisions are influenced as a result. But Facebook remains primarily a personal network, and LinkedIn has emerged as the most significant global B2B social network.
LinkedIn is the world's largest dedicated business-to-business network, with over 80 million members in over 200 countries, with about half outside the U.S. Every Fortune 500 company is represented at an executive level and the community is adding approximately one new member every second.
Twitter Emerges as a Business Tool...
Twitter is also emerging as a powerful B2B networking tool. While many tweets are of a personal nature, an increasing percentage focus on business issues, and a growing number of organisations are joining in.
Prospects are using it to research the market, and to tune in to people and organisations that are positioning themselves as thought leaders with something interesting to say.
Making Connections and Generating Traffic...
These B2B social networks are not to be underestimated as inbound marketing tools. We've seen a steady growth in the volume and quantity of social-network triggered visits to our own web site - with the result that social media is now generating more and better links than organic search.
How we Help...
We work with clients to help them use the appropriate social media tools to establish dialogue with their existing and prospective customers, and to generate high-quality traffic to their corporate website.
We could help you achieve the same. To find out more, please call us on
+44 118 975 0595, email us at
info@inflexion-point.com, or
contact us here.