It seems that 2012 is shaping up to be a potentially challenging year for many B2B-focused organisations. Are you satisfied that your current sales and marketing programmes are capable of delivering you the results you need in an increasingly risk-averse buying environment?
We may be able to help - by facilitating a one-day workshop with key members of your sales and marketing teams. Drawing on the latest research from the Harvard Business Review, the Aberdeen Group, Forrester, CSO Insights and Sirius Decisions, we’ll share the winning behaviours of some of today’s top-performing B2B sales and marketing organisations.
In an intensive interactive onsite workshop, you’ll learn how to:
- Improve targeting and qualification by developing ideal customer profiles
- Understand your key stakeholders’ most important concerns and motivations
- Identify the issues, trends and trigger events that drive B2B buying decisions
- Agree common definitions for sales ready leads and sales qualified opportunities
- Avoid “no decisions” by qualifying opportunities on the basis of business impact
- Match your marketing and sales processes with your prospect’s buying journey
- Get your sales and marketing organisations working together on common goals
- Emerge with a clear action plan for improving your 2012 revenue performance
You can expect the results to pay off in terms of increased return on marketing investments, shorter sales cycles, higher sales win rates and improved sales forecast accuracy.
To learn more, please complete this form, and I'll be in touch by return to learn more about your goals for 2012 and discuss how our tailored programmes might help you to achieve them.
Regards
Bob Apollo
Founder and Chief Strategist
Inflexion-Point Strategy Partners
+44 (0) 7802 313300