A Simple Guide to Compelling Messaging for the Complex Sale

GEOFFREY MOORE - CROSSING THE CHASM UPDATED

Crossing the Chasm has been a key reference point for high-tech marketing since its publication in 1990, but a lot has changed since then, especially with the rise of cloud computing, software as a service, mobile endpoints, big data analytics, and viral marketing. This has led author Geoffrey Moore to produce a revised edition, with all new examples taken from the last decade and two new appendices to help bridge the gap between what's new and what's not. This presentation was delivered at a recent big data conference - a classic example of a category seeking to Cross the Chasm between innovators and pragmatists.

ABOUT INFLEXION-POINT

Inflexion-Point Strategy Partners are UK-based experts in systematic sales performance improvement for complex B2B sales environments. We help our clients to systematically create, qualify and close more sales opportunities, and bridge the gap between their top sales performers and the rest. We'd welcome the chance to discuss how we could help your organisation do the same. When you're ready to talk, please contact us here.