GEOFFREY MOORE - CROSSING THE CHASM UPDATED
Crossing the Chasm has been a key reference point for high-tech marketing since its publication in 1990, but a lot has changed since then, especially with the rise of cloud computing, software as a service, mobile endpoints, big data analytics, and viral marketing. This has led author Geoffrey Moore to produce a revised edition, with all new examples taken from the last decade and two new appendices to help bridge the gap between what's new and what's not. This presentation was delivered at a recent big data conference - a classic example of a category seeking to Cross the Chasm between innovators and pragmatists.
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