The Outcome-Centric Selling® Blog - from Inflexion-Point

Posted by Bob Apollo, May 22, 2012

Like mobile operators, the economics of Software-as-a-Service (SaaS) vendors are profoundly affected by churn - the rate at ...

Posted by Bob Apollo, May 21, 2012

I wonder if I’m alone when I look around at the circumstances that have led to the continuing crisis in our economy (is ...

Posted by Bob Apollo, Apr 27, 2012

I recently wrote about the need for B2B organisations to transform their marketing from a cost centre to a revenue centre. ...

Posted by Bob Apollo, Mar 15, 2012

“Our Solution is Better”. It’s a claim made by many B2B technology marketers, based on a perceived feature set advantage. ...

Posted by Bob Apollo, Feb 29, 2012

Gerhard Gschwandtner, publisher of Selling Power - in a characteristically provocative piece - recently predicted that the ...

Posted by Bob Apollo, Feb 02, 2012

I admit it. I’ve been guilty of promoting the benefits of sales and marketing alignment as if they were self-evident to ...

Posted by Bob Apollo, Jan 31, 2012

Coming from somebody who has consistently sought to promote the value of focus and process in all matters connected with B2B ...

Posted by Bob Apollo, Jan 26, 2012

Apple has just posted results that far outstrip analyst expectations - nearly doubling their revenue year-on-year and more ...

Posted by Bob Apollo, Jan 16, 2012

Malcolm Gladwell, in his book of the same name, pointed out the power of “The Tipping Point”, and sought to demonstrate with ...

Posted by Bob Apollo, Jan 12, 2012

Your prospects' concerns, motivations and priorities change - often significantly - as they move from stage to stage in ...

Blog Category // Thought Leaders (3)