The Outcome-Centric Selling® Blog - from Inflexion-Point

Posted by Bob Apollo, Jul 18, 2014

There’s a very funny Bill Hicks sketch set in an American diner in which the gum-chewing waitress approaches him, leans over ...

Posted by Bob Apollo, Mar 18, 2014

I was delighted to be asked by the founders of the admirably named Witty Parrot to contribute to their collection of 25 ...

Posted by Bob Apollo, Mar 06, 2014

If you ever questioned whether marketers could teach sales people anything about selling, I urge you to watch one of my ...

Posted by Bob Apollo, Jan 09, 2014

First, a tip of the hat to David Meerman Scott and Doug Kessler for inspiring some of the ideas in this blog. In Isaac ...

Posted by Bob Apollo, Jan 01, 2014

It’s that time of the year again. The start of a new calendar year often coincides with the start of a new financial year, ...

Posted by Bob Apollo, Nov 03, 2013

Kudos to the folks at HubSpot for analysing just what makes Simon Sinek’s awe-inspiring TED Talk on “Inspiring Action” so ...

Posted by Bob Apollo, Jun 20, 2013

I attended the always-excellent Megabuyte Forum event in London today (if you’re a C-level executive in a UK-based ...

Posted by Bob Apollo, Feb 26, 2013

At an intellectual level, it’s easy to accept that our prospects are far more interested in addressing their issues than ...

Posted by Bob Apollo, Feb 21, 2013

That’s the question implied by one of IDC’s recently published “Top 10 predictions for 2013”. Driven by a number of profound ...

Posted by Bob Apollo, Feb 06, 2013

I’ve been involved in some way or another in helping companies to mobilise their workforces for the past 15 years, and ...

Blog Category // Thought Leaders