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SELL THE DIFFERENCE: Establishing your Unique Solution Value

What Sales could learn from Customer Experience

Posted by Bob Apollo on Thu 10-Sep-2015

I’m very grateful to Bob Thompson of CustomerThink for hosting a very stimulating round table with a group of the UK’s leading customer experience consultants yesterday. It was fascinating to hear what today’s best-in-class organisations are doing to create exceptional customer experiences - and somewhat galling to recognise how much room for improvement the rest of us have.

The essence of sales is surely (or ought to be) all about the quality of the buying experience, and there is clearly a great deal that those of us whose primary focus is on acquiring customers can learn from those whose business is primarily about retaining and developing customers…

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