IF YOU ENJOY THESE ARTICLES, PLEASE SHARE THEM ON LINKEDIN AND TWITTER AND WITH YOUR COLLEAGUES (AND ENCOURAGE THEM TO SUBSCRIBE)

SELL THE DIFFERENCE: Establishing your Unique Solution Value

Are your sales athletes rocks or sponges?

Posted by Bob Apollo on Mon 22-Aug-2016

With the Rio Olympics drawing to a close and with some remarkable individual and team performances still fresh in our memories, this is perhaps an appropriate moment to reflect on what sales people and sales organisations can learn from the world’s top sportspeople.

There’s no doubt that the profession of selling could be improved by embracing ideas like the accumulation of marginal gains and a focus on “controlling the controllables” - both subjects I plan to return to in the coming weeks.

But I wanted to initiate this train of thought by drawing upon a concept that I learned from Sir Clive Woodward - coach of the England 2003 Rugby World Cup winning team and Director of Sport for the British Olympic Association in the run-up to the London 2012 Olympics…

Read More