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SELL THE DIFFERENCE: Establishing your Unique Solution Value

10 Questions You Must Ask of Your Organisation

Posted by Bob Apollo on Tue 29-Mar-2011

What are the key factors that determine whether your organisation is going to be able to realise its full potential? The quality of your people and of your product offerings is clearly critical. But if you have a B2B focus and are competing in high-value, complex sales environments with lengthy decision making cycles, I’d like to suggest 10 questions you should be asking of your organisation...

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7 Key Initiatives to Drive Sales + Marketing Alignment

Posted by Bob Apollo on Tue 26-Oct-2010

Seven Essential InitiativesSales and marketing alignment is increasingly recognised as a critical contributor to sustained business success.

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Aberdeen proves that Sales and Marketing Alignment pays off...

Posted by Bob Apollo on Tue 5-Oct-2010

The Aberdeen Group have just published a must-read report entitled “Sales and Marketing Alignment Collaboration + Cooperation = Peak Performance”. The report is available for free download until 3rd December 2010 by clicking on this link.

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is your sales + marketing aligned - or falling behind?

Posted by Bob Apollo on Tue 15-Jun-2010

CompassIs your sales and marketing aligned?  If not, you are running the risk of falling behind.  Sometimes the signs of a lack of alignment are obvious. Marketing spends money generating leads the sales force never follow up whilst sales people "reinvent the wheel" because they don't want to use the sales tools marketing has created.  The Aberdeen Group concluded that the average sales person spends 40-60 hours a month re-creating sales-ready, customer-relevant material they think marketing could and should have produced better in the first place.

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