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SELL THE DIFFERENCE: Establishing your Unique Solution Value

Critical to B2B sales success - stakeholder assessments

Why having a budget isn’t always a positive qualifier …

Thinking about what could go wrong…

Book review: Digital Sales Transformation

The Enduring Relevance of "Crossing the Chasm"

Opportunity qualification is a continuous process

Why little commitments can be better than big closes

Revisiting the Buyers Journey

Sell the Difference!

Selling in the Age of Analytics

Contrast drives change

Drilling into the need beyond the need

Stop confusing “objections” with concerns

Transforming the future by reflecting on the past

Are your sales people hitting the accelerator too hard?

4 things you need to know about B2B buying decisions

Who is our Primary Project Sponsor?

B2B Sales: what level are we talking at?

Sales conversation frameworks must be skeletons, not cages

Is your prime customer contact a budget maker, shaper, taker or faker?

Never mind your prospect’s current situation - what about their future direction?

Visualising the Value Gap

McKinsey: It’s time to treat our sales people like customers

Why we chose to partner with Membrain

Why mastering value selling has never been more important...

A prospect meeting can have only two valuable outcomes...

Filling the Value Vacuum

Would you prefer your sales people to be heroes or pragmatists?

Stop trying to sell to the wrong organisations!

Competing against "do nothing" and "do something completely different"

The essence of successful positioning

What causes your prospects to start searching for solutions?

In Complex B2B Sales there are 3 key stakeholder groups

Targeting Change Agents

Identifying your Ideal Customers

The Case for Focusing on Critical Problems

Striving for Mutually Meaningful Value

It’s time to reverse engineer our concept of “Thought Leadership”

In complex B2B sales, you face 3 types of competition

Size isn’t everything: why more revenue often flows from smaller pipelines

Why every sales opportunity needs a regular risk assessment

Eliminating Valueless Sales Activity

The best sales presentations are designed from the inside out

What is your organisation going to do differently in 2017?

Where did that close date come from? (and where is it going to?)

10 Critical Components of any B2B Sales Playbook

Closing the gap between your best sales people and the rest

10 Tell-Tale Signs Your Sales Process Needs Attention

Sales Organisations: from Good to Great

The Trust Gap [Aaron Ross]

10 Ways to Improve Sales Prospecting and Pipeline Management

Latest Guide: Identifying Your Ideal Customers

What if all our candidates are imperfect?

Bridging the sales performance gap

When demographics aren’t enough: how to identify your ideal customers

Lessons from Chess: why sales people need to think ahead

What we’ve got here is failure to differentiate…

Aligning our sales process with our prospect’s buying journeys

Are your sales athletes rocks or sponges?

ADOPTED: a far better way to qualify complex sales opportunities

Weeding out weak opportunities (and improving sales forecast accuracy)

A question of priorities [and opportunity qualification]

Tilting the Revenue Curve

The Essential RFP Checklist

How will Brexit affect sales strategies and tactics in the UK?

McKinsey on applying analytics to make the most of your sales resources

Why sales leaders need to focus on outcomes, not activities

Neil Rackham reveals the changing face of selling (and updates "SPIN")

The dumbest opening question a salesperson can ask

Is this project possible, probable or inevitable?

McKinsey, HBR: How much support do your sales people need?

The keys to Improving Sales Forecast Accuracy

Modern Selling - Art, Science AND Engineering

Identifying Your Ideal Customers

The 5 characteristics of an effective sales process

The modern messaging challenge - and what to do about it

Understanding the critical difference between "Need To" and "Must Do"

The Challenge with Challenger Selling

Is Your Messaging Truly Compelling?

Inaccurate forecasting = inconsistent qualification

The C-Suite should be your most receptive audience

Are you fooling yourself about your funnel?

Do you *really* understand your prospect’s pain?

Complex Selling Essentials: Focus, Systems and Talent

Mastering the Close Date Conundrum

If you’re late to the B2B party, you need to disrupt it!

Complex Sales: How Solution Category affects Organisational Structure

Complex sales challenges: balancing capability and reputation

The 2 critical factors behind B2B sales forecast confidence

Why it’s best to say “no” before your prospect does

The Buyer’s Journey: Why Change? > What To? > Why You?

B2B Sales: are you compelling enough to close?

Why sales forecasts go wrong - and what to do about it...

Why untested assumptions will kill your Q4 closes

Complex Sales: the #1 rule when responding to RFPs

Never mind the Sharks - what about the Piranhas?

Learn from the Best, Move the Middle, Recycle the Rest (and Hire Smarter)

B2B sales: which opportunities are REALLY likely to close in 2015?

Never Mind the Sales Process - What About the Buyer’s Journey?

The Challenger Conundrum: What If Marketing Isn't Up to the Challenge?

The keys to fast, effective market entry into new geographies

The 3 Critical B2B Sales Pipeline Metrics

Sales Forecasting Essentials - get your definitions right

The Keys to Successfully Implementing “The Challenger Sale”

Why it's time to STOP "Adding Value"

Why “The Challenger Customer” is a must-read for CEOs and sales leaders

Boldly Going in B2B Sales: Less Kirk, More Spock

What Sales could learn from Customer Experience

Transforming your sales process to reflect modern buying behaviours

ReachForce B2B Sales Expert Interview programme

The fundamental principles of value-based selling

Competing against the status quo

The problem with assigning fixed percentages to pipeline stages

Forrester: 4 types of B2B buyer = 4 types of B2B seller

Why you don’t need any sales stages in your sales pipeline

It’s time to kick the Shih Tzu out of buyer personas

The second most important moment in any B2B sales campaign

Why B2B Sales has to confront the Value Gap

B2B Sales: Have you worked out what the real problem is?

Can you buy in to these 5 Contrarian Concepts?

Acronyms Away! Why COI trumps ROI

Organisations have personas too!

Why it's critical that you "nail your niche"

B2B Sales: Why you must systematically target these 3 avoidable errors

Why sales processes need to support artisans - not create automatons

McKinsey help to illuminate changes in b2b buying behaviour

Your customer’s buying process doesn’t have to be a mystery

Think your salespeople have a closing problem? Think again…

What’s the one thing VCs love even more than growth?

Why your sales funnel needs to leak from the top, not the bottom

Don’t waste your time on deals that have no compelling reason to act

Never mind the marketing message, what about the sales conversation?

Why 100*1% is infinitely more valuable than 1*100%

First line sales managers: at the heart of B2B sales success

Sales conversation plans should be skeletons, not cages

Sales and Marketing alignment - necessary but not sufficient

The 3 critical dimensions of sales coaching

B2B sales: How to close 42% more business

The 5 levels of lead qualification

B2B marketing: claiming you’re better isn’t always the best strategy

B2B marketing: from one-way communications to two-way conversations

The B2B buying decision process: challenging the 57% myth

B2B Sales: You need to focus on the workarounds that aren’t working

The key to great B2B sales questions - get your prospects to choose

Why you need to do more than name + define your sales pipeline stages

Why are so many B2B software demos so bad?

The essential keys to proactive sales pipeline management

What are you reading for?

What have you done to identify your ideal customers?

Lessons from JFK’s inaugural about sales and marketing messaging

How to avoid false signals from automated lead scoring

Are your sales people merely communicating value - or creating it?

How to make the second half of your sales year better than the first

The science of sales forecasting: combining fact and judgement

Today is D-Day: drawing parallels with Crossing the Chasm

Are You Torturing Data to Tell Lies?

What's YOUR Unique Value Position?

Gartner: "Boost your sales win rates by 50% via win-loss analysis"

Forget sales methodology wars - just pick the bits that work for you

What would it take for you to give that sales conversation a “10”?

3 Critical Sales Pipeline Metrics

Top sales people don’t just solve problems - they anticipate them

3 critical questions you must ask during sales pipeline reviews

Neil Rackham: B2B buying behaviour is becoming increasingly polarised

Twitter loses its crown as most preferred B2B social media platform

Crossing the Chasm - moving up through the gears

Neil Rackham really wanted us all to be SPIV sales people

Aberdeen Group makes compelling case for sales and marketing alignment

Why onboarding is so critical to successful B2B sales recruiting

Why the Sales and Marketing conversation should never be about you

Don Draper and the new sales 101

Amazon’s shamefully shoddy strategy

Sales Enablement: the essential bridge between B2B Marketing and Sales

Crossing the Chasm and the mitigation of risk

B2B Sales: empowered customers require empowered sales people

3 things you must understand when prospecting for new business

B2B Sales+Marketing: you end up talking to the person you sound like

The #1 sales issue: inability to communicate value

Why B2B Marketing in 2014 must be about Content + Context + Conversation

7 Sales and Marketing Resolutions for 2014

Why the Cost of Inaction is so important in B2B Sales

B2B Sales: are you sure you’re talking to the decision-maker?

Why B2B sales people need to lead towards - not with - their solution

Steering sales people away from the 3Ds: Demo, Discount, Develop

How many Zombies are lurking in your sales pipeline?

Why your salespeople need to learn to listen laterally...

Why your market segmentation must focus on the centres, not the edges

B2B Complex Sales: process is no substitute for emotional intelligence

Why we all need to start with “why” - Simon Sinek’s TED Talk revisited

McKinsey: why most B2B marketing messages fail to move the customer

The HBR dismantle the “sales machine”

Why we’re going to need fewer, smarter B2B sales people

Happy B2B Sales Endings Start at the Beginning

B2B Marketing: The Trouble with Thought Leadership

In complex sales, your fiercest competitor is often “do nothing”

Selling Stupidity: the story continues...

B2B Sales: is your Champion Capable of Making the Case for Change?

B2B Sales: Focusing on your Prospect’s Needs is a Misguided Strategy

Sales leadership, sales management and sales coaching

B2B Sales: Forecasting must be a blend of fact and judgement

B2B sales: “how are you?” and other cringe-worthy opening questions

B2B Sales: how to stop your pipeline becoming a sewer

A new definition for SaaS: “Sellotape assisted asset Sale” ;-)

CSO Insights prove that lead scoring improves revenue performance

B2B Complex Sales: why sales people should NEVER demo their product

How can B2B sales + marketing work more effectively together?

Why your salespeople's inability to communicate value is killing sales

7 Prescriptions for Aligning B2B Marketing, Selling and Buying

B2B Complex Sales: the 4 states of the buying decision mindset

Connecting the Buyer's Journey, Your Pipeline and Your Revenue Goals

3 out of 4 companies are taking the wrong approach to sales coaching

Connecting the Marketing Message with the Sales Conversation

B2B Sales+Marketing: why it’s time to stop generating new leads…

Why Marketing needs to FieldSource more ideas from Sales

What have you learned from your top sales performers?

The management skill that’s missing in two-thirds of sales organisations

The 3 levels of sales qualification: account, opportunity, sponsor

Bridging the gap between marketing messages and sales conversations

B2B sales: it’s your prospect’s proposal that matters, not yours!

Data Driven Selling: Big Data or Smart Data?

Should sales people be problem solvers or problem builders?

Why it’s time we stopped "weeing" over our prospects

Should B2B marketing be employing more scientists than artists?

Sales qualification isn’t an event - it’s a process

Why top sales people focus on priorities - not needs

McKinsey: What can business learn from the software industry?

Introducing the 21st Century Sales Warrior's Guide to Mobility

Why your sales people need to focus on the decision shapers

B2B Social Media requires a team effort between marketing and sales

The real reason sales people struggle to close opportunities

It’s hard to Cross the Chasm if you don’t know where you plan to land

How to turn every sales person into a top story-teller

If you're a SaaS-based business, only 3 things matter

OpenView’s 22 make-or-break sales and marketing predictions for 2013

5 proven ways of improving your sales proposal win rates

B2B Sales: Is your funnel fighting fit or fundamentally flabby?

Is B2B selling art or science - or is it engineering?

You can create brilliant content marketing and still miss the point

Who should own the funnel: sales or marketing? [includes video]

B2B Sales has evolved. Have you?

If Alignment is such a good thing, why is it so hard to achieve?

Why the COI (Cost of Inaction) always needs to come before the ROI

Latest Funnel Videos: Sales and Marketing Alignment

Why does sales training have such a poor ROI?

Why is accurate sales forecasting such a challenge?

Neil Rackham on the changing face of B2B buying

3 key steps to building a stronger Sales Funnel for 2013

What sets you apart?

Are you appealing to budget makers or budget takers?

Want to stand out from the crowd? Then stop playing buzzword bingo…

B2B sales: stop rushing and you’ll sell faster

3 go-to-market strategies: only one winner

Is your target market small enough?

An evidence-based approach to improving sales forecast accuracy

Banning BANT: it’s not how big the budget is, but how big the issue is

How can sales people prevent premature elaboration?

3 critical questions for B2B sales: Why Change? Why Now? Why You?

How to use sales rep scorecards to drive sales performance

Exclusive McKinsey Interview: Finding the Mountaintops in Your Markets

B2B Sales + Marketing: how much demand do you really need to generate?

Why you have to become a marketing-driven sales organisation

4 distinctively different states of the B2B buying decision process

The Harvard Business Review explores what makes a great tweet

McKinsey: 5 winning strategies of the world’s top sales organisations

Are you trying to address too big a market - or solve too many problems?

B2B Funnel Metrics Webinar now available on-demand

SaaS means you can never afford to stop selling

What Matters Now? - and why organisations must be built on values

What’s holding your business back? Try this 12-point action framework

Applying Smarter Metrics to your Sales and Marketing Funnel

Perhaps there’s no such thing as solution selling - only solution buying

6 Critical Foundations of the new “Solution Selling”

B2B Marketing’s Revenue Transition Requires Outcome-Based Lead Metrics

Marketing Scores Leads, So Why Doesn’t Sales Score Opportunities?

A Must Read: Swayne Hill on Creating a Dynamic B2B Selling Process

B2B Buying Cycle Alignment: 4 in 5 sales organisations must do better

Why it's bad news if your prospect shares your point of view

If you’re serious about selling me a “solution”, don’t ask what keeps me up at night

Transforming your marketing from a cost centre to a revenue centre

The 8 Points Your Elevator Pitch MUST Address

Why Lead Scoring and Nurturing is Like Teenage Sex

Why B2B Marketers Need to Stop Claiming That Their Solution is Better

Vo-duh!-fone: Why taking customers for granted is never a good idea

3 proven ways to shorten your average sales cycle

7 Essential Building Blocks to More Effective B2B Marketing

Are we really looking at a 75% reduction in sales heads by 2020?

What is your marketing for?

Why you may need to redefine your competition

Why stalking your website visitors isn't a very good idea

Sales Leaders: Are you really training your sales people to succeed?

Why Sales doesn’t care about Aligning with Marketing - but ought to

Why Your Sales Process Doesn’t Matter

What can we all learn from Apple’s stunning success?

B2B Marketing: Why Maximising Leads Won’t Maximise Revenues

How to Make Your B2B Marketing Content Irresistibly Attractive

B2B Sales: Has SFA Really Reached a Tipping Point?

A History of Disruptions in B2B Marketing

Understanding the Customer Buying Cycle and Triggers

B2B Sales: Why You Must Help Your Prospects Monetise Their Pain

Why Sales and Marketing Alignment Really, Really Matters

Resolution #1 for 2012: Fight the Flab in Your Sales Pipeline

The Problem with Marketing Automation

Six Strategies for B2B Sales and Marketing in 2012

9 Tips to Get Prospects to Call You Back

The Application Development Landscape - 2012 and Beyond

5 Proven Strategies to Accelerate B2B Revenue Growth in 2012

5 Surefire Ways to Increase the Impact of Sales Conversations

Webinar: Sales & Marketing Collaboration - from Vision to Implementation

Why It’s Time to Stop Celebrating Sales Heroics

10 Must-Read Books for every B2B Sales and Marketing Bookshelf

Forrester: Your Brand is too important to be left to Marketing

Latest B2B Guide: Understanding your “Ideal Customers”

Forrester: Prospects only rate 7% of sales calls as worthy of follow-up

How Impact-Based Selling Increases Sales Win Rates in Troubled Times

How much Sales and Marketing effort will you waste in 2012?

Why the case for BANT qualification is getting FAINTer

3 Questions B2B Sales Leaders must ask about every Q4 Opportunity

Are you prepared for an Olympic sales performance in 2012?

Compare Yourself Against 92 Sales Performance Factors with Dealmaker Index

12 Key Initiatives that Could Accelerate Your Revenue Growth

6 Critical Milestones in the B2B Buying Decision Process

B2B Sales: The Problem with Solution Selling

B2B Marketing: Why the Number of Leads You Generate is Irrelevant

Why Your Sales+Marketing Teams Must Agree on Ideal Prospect Profiles

What Would Steve Expect? (Si Monumentum Requiris Circumspice)

Opportunity to attend Funnel 2011 on 1st Nov in London as my guest

4 things you could be doing NOW to maximise Q4 sales

5 Timeless Principles: Revisiting the HP Way

5 Things You Must Consider When Looking for Growth Investment

15 Questions You Must Answer for Every Opportunity in Your Pipeline

B2B Sales: Your Most Valuable Prospects Have Tried and Failed

The 6 Key Staples of B2B Marketing - and Other Manifesto Pledges

3 Key Insights from Benioff’s Social Enterprise Keynote at Cloudforce London

Research Proves That Most Customers Prefer Certainty to Creativity

Back to basics: is it time to reassess your B2B sales fundamentals?

So You Think You Know All About B2B Funnel Marketing?

The 7 Essential Foundations of Sales and Marketing Alignment

Steve Jobs: In Praise of Perfectionist Bosses

12 Considerations That Should be on Every Chasm Crosser’s Checklist

Since You Are A Person I Trust, I Wanted to Invite You To Join My Network on LinkedIn…

Research Proves Formal Management Systems Help Start-Ups Succeed

20 Best Practices all B2B Sales & Marketing Organisations Should Adopt

Email a Winner, Measurement a Challenge for UK B2B Tech Marketers

Hubspot and Salesforce Showcase The B2B Social Revolution

B2B Sales: Do You Need to Talk More Than Your Prospects Want to Listen?

How Are B2B Marketers Optimising Their Funnel? (from MarketingSherpa)

The Top 5 Barriers to Better Sales Forecasting

Miller-Heiman: What Can You Learn From Your Top Sales Performers?

B2B Marketing: Time to Bring the Digital + Physical Worlds Together?

B2B Sales and Marketing: Is Misalignment Taking 10% Off Your Sales?

B2B Sales: Are You Playing Buzzword Bingo With Your Prospects?

Forrester - Which CRM Metrics Really Matter?

The Information Arms Race Between B2B Buyers and Sellers

McKinsey: We Are All Marketers Now

B2B Sales Pipelines: When Do You Want to be Told the Truth?

Software CEOs Talk About Adopting SaaS

5 Questions You Ought to be Asking as the Half-Year Approaches

Is Your Organisation Paying the Penalty for Poor Sales Qualification?

Why Less Than 1 in 5 CRM Systems Actually Increase Revenues

7 Simple Prescriptions for Successful B2B Sales Pipeline Management

B2B Sales: Top Sellers are Storytellers

B2B Marketing: Forrester on Becoming a Customer Obsessed Company

Why Reducing the Value of Your Pipeline Will Enable You to Sell More

The 5 Top Reasons Why B2B Partnerships Fail

Why CRM Data is So Important: The Elephant in Your Pipeline

12 Key Questions Your Go-to-Market Model Needs to Address

For Entertainment Only: A Short History of SP*M

Where is Your Sales Funnel Leaking?

10 Critical Factors That Could be Constraining Your Sales Growth

The Significance of the LinkedIn IPO

B2B Sales: Are Some of Your Prospects Frogs in Boiling Water?

Is your CRM System Still Acting as a Sales Prevention System?

Are You Suffering from the Social Media Charlatans?

Gartner: 5 Questions for Anyone Selling Technology

“If Only it Could Be Yesterday Again” – Rika and Sayuri Ishikawa’s Story

Time for B2B Marketing to Reorganise

B2B Sales: What’s Holding Your Prospects Back?

When You’re “Selling”, are you Collecting, Collating or Creating?

Miller Heiman on Enabling a High Performance B2B Salesforce

The Difference Between Mac and PC Users...

5 Key Qualities of Today’s Most Successful B2B Salespeople

B2B Sales Win Rates are in a 5-Year Decline

Marketo CEO talks about Driving Business Velocity...

MarketBridge Charts B2B Channel Cloud Challenge

5 Reasons Why B2B Companies Must Think Like Private Equity Investors

The 10 Key Questions your Business Model Must Address

5 Questions You Must Ask Before You Create any More Sales Collateral

Two contrasting faces of customer service - Apple and the Clydesdale

3 Situations Where Thinking Negatively can Increase Your Sales

10 Questions You Must Ask of Your Organisation

Back to the Future: Are we Entering a New Internet Bubble?

5 Reasons Your CRM System may be Holding Back Your Sales

Gartner: Social CRM is Bypassing the IT Department

Why You Need to Sell the Problem Before You Can Sell Your Solution

Forrester finds that only 1 in 8 Sales Meetings are Valuable

After 20 Years: 3 Reasons Why the Chasm is Closer than it used to be

If You Haven’t Chosen the Game, You Need to Change the Rules

Research Shows That Growing Companies Adopt Cloud Computing Faster

Vodafone Admits "Network Outrage"

Lessons Learned: E-Marketing and the Death of B2B Exhibitions

5 Reasons Why Sales Process Trumps Sales Heroics

5 Ways You Can Still Lose a Sale After You’ve Been Selected

B2B Sales: If You’re Going to Lose, You Had Better Lose Early...

SaaS Blows Storm Clouds over the Channel

5 Ways to Make Your B2B Sales Conversations More Valuable

5 Things You Should Already be Doing to Achieve Your Q1 Sales Targets

Why Nokia Fell From Grace

The Devil is in the Data: How Better Data Drives Greater B2B Sales

Never Mind the Competition - Worry about Your Prospect’s Other Options

Forrester Confirms Continuing B2B Sales and Marketing Alignment Gap

Goldman Sachs is Predicting “Techtonic” Shifts in IT Marketplace

Ideal Prospect Profiles Boost Sales Win Rates by 20%

What Stops Promising Companies from Building Scalable Businesses?

It’s Best Not to Confuse Activity with Progress

Training Won’t Solve Your Sales Performance Problem

SiriusDecisions: A B2B CMO's New Year's To-Do List

The Sale Isn’t Over When You Book the Order

12 Inspiring Insights on B2B Sales and Marketing from 2010

3 Revenue-Driving New Year Resolutions

Why Bigger Pipelines Aren’t Always Better

McKinsey Survey Shows Web 2.0 Related to Market Share Gains

Why it’s Time to Explore the BuyerSphere...

Making the Case for Appointing a Chief Revenue Officer

A Fresh Perspective on Aligning the B2B Buying and Selling Processes

You Can’t Bore Your Customers Into Buying!

Why Can't You Uncover More Qualified Sales Opportunities?

B2B Collaboration: Salesforce’s Chatter rises to a Crescendo...

The 4 dimensions of an ideal B2B customer...

Only 3 things matter when qualifying a sales opportunity...

7 reasons why most B2B CRM systems get forecasting badly wrong...

7 Key Initiatives to Drive Sales + Marketing Alignment

Social Media without Thought Leadership is like broadcasting into space

Are You Equipping Your Salespeople to have Remarkable Conversations?

Sales and Marketing 2.0: it’s all about Collaboration...

Aberdeen proves that Sales and Marketing Alignment pays off...

Chance Favours the Connected Mind...

B2B Marketing: From Thought Leadership to Trusted Advisorship...

Please join me at "Are You Engaging Customer 2.0?"

B2B Sales: Avoiding Finishing Second

Salesforce.com’s Chatter mobilises McKinsey’s strategies...

B2B sales people: You get delegated to the person you sound like

Starbucks manage to screw up offline and online

There is no Viva in Aviva online

The Buyer's Journey Revisited ... Part Two

The Buyer's Journey Revisited ... Part One

B2B Sales: could it be time to ban BANT?

Can sales + marketing agree on what an ideal prospect looks like?

Are you really adding value?

is your sales + marketing aligned - or falling behind?

Does your sales pipeline need a massive clean-up operation?

What really motivates people?

People don't buy WHAT you do, they buy WHY you do it...

Sales people: can you resist the itch to pitch?

Jill Konrath’s SNAP Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers

What motivates a salesperson – the results are in!

B2B Sales: From Always Be Closing to Always Be Qualifying?

There are only 2 reasons why you lose a sale

According to McKinsey, too much sales contact can cost you business

5 Facts about how b2b sales cycles are changing...

McKinsey and the end of the Road Warrior...

You can’t offer a complete solution until you understand the whole problem...

McKinsey Measures the Value of Word-of-Mouth Marketing

Gartner says high-tech marketing spending is rising again - but the pattern is changing

Most of your marketing efforts are probably wasted too...

Most of your sales efforts are wasted...

B2B sales: It’s the economics, stupid...

B2B sales: In the void between pain and ambition

B2B Sales: Eliminating the barriers to the buying decision journey...

B2B Sales: Elevating your prospect's need for your solution...

Evangelising your vision of a better future...

Re-Architecting the B2B Sales and Marketing Process for a New Decade

Is your Solution a New Concept, a New Paradigm or an Established Category?

Reversing the Decline: How to boost sales performance in 2010...

The Jungle, the Winding Road, and the Highway...

Gartner: Enterprise CRM "no longer a priority" for CIOs

Are you REALLY Customer-Aligned?

The Keys to Sustainable Sales and Marketing

5 Key Strategies for 2010...

Stanford research shows that sales grow when bonuses are eliminated

What if product marketing saw itself as "problem solving marketing"?

Sales presentations should be conversations, not broadcasts

B2B sales: how do your prospects approach risk?

Are Current B2B Marketing Conditions Causing You to Think Differently?

Solution Selling – Where’s the Problem?

Is your CRM System a Sales Prevention System?

Crossing the Chasm, Eagles, Flocks and the 70% Solution

McKinsey: Shooting holes in the "Sales Funnel"

Trigger Events: Time to Brush Up Your Trigger-Nometry!

The 8 Sources of Sales and Marketing Waste

Rebalancing Risk in the Buying Process

Navigating the BuyerSphere

March Newsletter: When Your Toughest Competitor is "No Decision"

Web conferencing will clobber the airline industry...

Everybody Needs to Think Like a Salesperson

Dealing with the Consequences of Inaction

Facilitating the Buying Process

Time to Sell Smarter

Why CRM Is the Right Investment in a Bad Economy

Outstanding Common Sense from Neil Rackham...

Seth Godin Nails it...

Why Great Companies Get Started in the Downturns

What are 2009's Sales Best Practices?

McKinsey on Surviving the Downturn

Collective Wisdom: How to Sell More by Reducing Risk

The Company Pitch - No Time to Show Up and Throw Up

Four Disruptors that are Changing the Software Business

Time to Unclog the Pipeline!

New Year Forecasting Resolutions

Influencing the Influencers

The Cost of Inaction

Anecdotes: the antidote to premature elaboration in sales

Go beyond Win/Loss reports to find out why others chose "None of the Above"

The curse of the "Slow No"

Seeing through the "Window of Discontent"

Sell more solutions by uncovering more urgent needs

The Chasm is closer than you think

It's better to sail with the wind than against it...

You can't outsource great customer service

Show Stoppers: Why are exhibition sales techniques so bad?

Where do B2B brands get built?

Don't pitch, educate!

One of us in this room must be an idiot...