VALUE SELLING SYSTEM®
PROCESS OR METHODOLOGY?
THE BREAKTHROUGH ZONE
VALUE SELLING: TARGET
VALUE SELLING: POSITION
VALUE SELLING: ADVANCE
CRM - POWERED BY MEMBRAIN
THE TRAINING ZONE
THE MOMENTUM ZONE
ANALYTICS - INSIGHT SQUARED
CRM - POWERED BY MEMBRAIN
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Establishing (& amplifying) our customer’s value gap
Are your sales people suffering from value vagueness?
The many dimensions of diversity in B2B sales
Sales training: should we emphasise technique or thinking?
The issue with generic "unique value propositions"
The sorry state of sales due diligence
Discovery - the foundation of B2B sales success
Are your sales people leading with gain or pain?
Targeting prospects who are “trying but struggling”
Encouraging our sales people to think...
Are you selling "me-too" or "breakthrough"?
Situational awareness - a critical factor in B2B sales
Decoding your prospect's buying decision mode
Guest Article: Sales Process or Sales Methodology?
Harnessing the power of hindsight...
Creating a new axis for SPIN® Selling [updated]
Self-awareness and self-honesty in complex B2B sales
We need to collectively develop sales competencies!
Where is your prospect in their buying journey?
10 of the best from 2017...
12 keys to value selling success for 2018
Critical to B2B sales success - stakeholder assessments
Why having a budget isn’t always a positive qualifier …
Thinking about what could go wrong…
Book review: Digital Sales Transformation
The Enduring Relevance of "Crossing the Chasm"
Opportunity qualification is a continuous process
Why little commitments can be better than big closes
Revisiting the Buyers Journey
Sell the Difference!
Selling in the Age of Analytics
Contrast drives change
Drilling into the need beyond the need
Stop confusing “objections” with concerns
Transforming the future by reflecting on the past
Are your sales people hitting the accelerator too hard?
4 things you need to know about B2B buying decisions
Who is our Primary Project Sponsor?
B2B Sales: what level are we talking at?
Sales conversation frameworks must be skeletons, not cages
Is your prime customer contact a budget maker, shaper, taker or faker?
Never mind your prospect’s current situation - what about their future direction?
Visualising the Value Gap
McKinsey: It’s time to treat our sales people like customers
Why we chose to partner with Membrain
Why mastering value selling has never been more important...
A prospect meeting can have only two valuable outcomes...
Filling the Value Vacuum
Would you prefer your sales people to be heroes or pragmatists?
Stop trying to sell to the wrong organisations!
Competing against "do nothing" and "do something completely different"
The essence of successful positioning
What causes your prospects to start searching for solutions?
In Complex B2B Sales there are 3 key stakeholder groups
Targeting Change Agents
Identifying your Ideal Customers
The Case for Focusing on Critical Problems
Striving for Mutually Meaningful Value
It’s time to reverse engineer our concept of “Thought Leadership”
In complex B2B sales, you face 3 types of competition
Size isn’t everything: why more revenue often flows from smaller pipelines
Why every sales opportunity needs a regular risk assessment
Eliminating Valueless Sales Activity
The best sales presentations are designed from the inside out
What is your organisation going to do differently in 2017?
Where did that close date come from? (and where is it going to?)
10 Critical Components of any B2B Sales Playbook
Closing the gap between your best sales people and the rest
10 Tell-Tale Signs Your Sales Process Needs Attention
Sales Organisations: from Good to Great
The Trust Gap [Aaron Ross]
10 Ways to Improve Sales Prospecting and Pipeline Management
Latest Guide: Identifying Your Ideal Customers
What if all our candidates are imperfect?
Bridging the sales performance gap
When demographics aren’t enough: how to identify your ideal customers
Lessons from Chess: why sales people need to think ahead
What we’ve got here is failure to differentiate…
Aligning our sales process with our prospect’s buying journeys
Are your sales athletes rocks or sponges?
ADOPTED: a far better way to qualify complex sales opportunities
Weeding out weak opportunities (and improving sales forecast accuracy)
A question of priorities [and opportunity qualification]
Tilting the Revenue Curve
The Essential RFP Checklist
How will Brexit affect sales strategies and tactics in the UK?
McKinsey on applying analytics to make the most of your sales resources
Why sales leaders need to focus on outcomes, not activities
Neil Rackham reveals the changing face of selling (and updates "SPIN")
The dumbest opening question a salesperson can ask
Is this project possible, probable or inevitable?
McKinsey, HBR: How much support do your sales people need?
The keys to Improving Sales Forecast Accuracy
Modern Selling - Art, Science AND Engineering
Identifying Your Ideal Customers
The 5 characteristics of an effective sales process
The modern messaging challenge - and what to do about it
Understanding the critical difference between "Need To" and "Must Do"
The Challenge with Challenger Selling
Is Your Messaging Truly Compelling?
Inaccurate forecasting = inconsistent qualification
The C-Suite should be your most receptive audience
Are you fooling yourself about your funnel?
Do you *really* understand your prospect’s pain?
Complex Selling Essentials: Focus, Systems and Talent
Mastering the Close Date Conundrum
If you’re late to the B2B party, you need to disrupt it!
Complex Sales: How Solution Category affects Organisational Structure
Complex sales challenges: balancing capability and reputation
The 2 critical factors behind B2B sales forecast confidence
Why it’s best to say “no” before your prospect does
The Buyer’s Journey: Why Change? > What To? > Why You?
B2B Sales: are you compelling enough to close?
Why sales forecasts go wrong - and what to do about it...
Why untested assumptions will kill your Q4 closes
Complex Sales: the #1 rule when responding to RFPs
Never mind the Sharks - what about the Piranhas?
Learn from the Best, Move the Middle, Recycle the Rest (and Hire Smarter)
B2B sales: which opportunities are REALLY likely to close in 2015?
Never Mind the Sales Process - What About the Buyer’s Journey?
The Challenger Conundrum: What If Marketing Isn't Up to the Challenge?
The keys to fast, effective market entry into new geographies
The 3 Critical B2B Sales Pipeline Metrics
Sales Forecasting Essentials - get your definitions right
The Keys to Successfully Implementing “The Challenger Sale”
Why it's time to STOP "Adding Value"
Why “The Challenger Customer” is a must-read for CEOs and sales leaders
Boldly Going in B2B Sales: Less Kirk, More Spock
What Sales could learn from Customer Experience
Transforming your sales process to reflect modern buying behaviours
ReachForce B2B Sales Expert Interview programme
The fundamental principles of value-based selling
Competing against the status quo
The problem with assigning fixed percentages to pipeline stages
Forrester: 4 types of B2B buyer = 4 types of B2B seller
Why you don’t need any sales stages in your sales pipeline
It’s time to kick the Shih Tzu out of buyer personas
The second most important moment in any B2B sales campaign
Why B2B Sales has to confront the Value Gap
B2B Sales: Have you worked out what the real problem is?
Can you buy in to these 5 Contrarian Concepts?
Acronyms Away! Why COI trumps ROI
Organisations have personas too!
Why it's critical that you "nail your niche"
B2B Sales: Why you must systematically target these 3 avoidable errors
Why sales processes need to support artisans - not create automatons
McKinsey help to illuminate changes in b2b buying behaviour
Your customer’s buying process doesn’t have to be a mystery
Think your salespeople have a closing problem? Think again…
What’s the one thing VCs love even more than growth?
Why your sales funnel needs to leak from the top, not the bottom
Don’t waste your time on deals that have no compelling reason to act
Never mind the marketing message, what about the sales conversation?
Why 100*1% is infinitely more valuable than 1*100%
First line sales managers: at the heart of B2B sales success
Sales conversation plans should be skeletons, not cages
Sales and Marketing alignment - necessary but not sufficient
The 3 critical dimensions of sales coaching
B2B sales: How to close 42% more business
The 5 levels of lead qualification
B2B marketing: claiming you’re better isn’t always the best strategy
B2B marketing: from one-way communications to two-way conversations
The B2B buying decision process: challenging the 57% myth
B2B Sales: You need to focus on the workarounds that aren’t working
The key to great B2B sales questions - get your prospects to choose
Why you need to do more than name + define your sales pipeline stages
Why are so many B2B software demos so bad?
The essential keys to proactive sales pipeline management
What are you reading for?
What have you done to identify your ideal customers?
Lessons from JFK’s inaugural about sales and marketing messaging
How to avoid false signals from automated lead scoring
Are your sales people merely communicating value - or creating it?
How to make the second half of your sales year better than the first
The science of sales forecasting: combining fact and judgement
Today is D-Day: drawing parallels with Crossing the Chasm
Are You Torturing Data to Tell Lies?
What's YOUR Unique Value Position?
Gartner: "Boost your sales win rates by 50% via win-loss analysis"
Forget sales methodology wars - just pick the bits that work for you
What would it take for you to give that sales conversation a “10”?
3 Critical Sales Pipeline Metrics
Top sales people don’t just solve problems - they anticipate them
3 critical questions you must ask during sales pipeline reviews
Neil Rackham: B2B buying behaviour is becoming increasingly polarised
Twitter loses its crown as most preferred B2B social media platform
Crossing the Chasm - moving up through the gears
Neil Rackham really wanted us all to be SPIV sales people
Aberdeen Group makes compelling case for sales and marketing alignment
Why onboarding is so critical to successful B2B sales recruiting
Why the Sales and Marketing conversation should never be about you
Don Draper and the new sales 101
Amazon’s shamefully shoddy strategy
Sales Enablement: the essential bridge between B2B Marketing and Sales
Crossing the Chasm and the mitigation of risk
B2B Sales: empowered customers require empowered sales people
3 things you must understand when prospecting for new business
B2B Sales+Marketing: you end up talking to the person you sound like
The #1 sales issue: inability to communicate value
Why B2B Marketing in 2014 must be about Content + Context + Conversation
7 Sales and Marketing Resolutions for 2014
Why the Cost of Inaction is so important in B2B Sales
B2B Sales: are you sure you’re talking to the decision-maker?
Why B2B sales people need to lead towards - not with - their solution
Steering sales people away from the 3Ds: Demo, Discount, Develop
How many Zombies are lurking in your sales pipeline?
Why your salespeople need to learn to listen laterally...
Why your market segmentation must focus on the centres, not the edges
B2B Complex Sales: process is no substitute for emotional intelligence
Why we all need to start with “why” - Simon Sinek’s TED Talk revisited
McKinsey: why most B2B marketing messages fail to move the customer
The HBR dismantle the “sales machine”
Why we’re going to need fewer, smarter B2B sales people
Happy B2B Sales Endings Start at the Beginning
B2B Marketing: The Trouble with Thought Leadership
In complex sales, your fiercest competitor is often “do nothing”
Selling Stupidity: the story continues...
B2B Sales: is your Champion Capable of Making the Case for Change?
B2B Sales: Focusing on your Prospect’s Needs is a Misguided Strategy
Sales leadership, sales management and sales coaching
B2B Sales: Forecasting must be a blend of fact and judgement
B2B sales: “how are you?” and other cringe-worthy opening questions
B2B Sales: how to stop your pipeline becoming a sewer
A new definition for SaaS: “Sellotape assisted asset Sale” ;-)
CSO Insights prove that lead scoring improves revenue performance
B2B Complex Sales: why sales people should NEVER demo their product
How can B2B sales + marketing work more effectively together?
Why your salespeople's inability to communicate value is killing sales
7 Prescriptions for Aligning B2B Marketing, Selling and Buying
B2B Complex Sales: the 4 states of the buying decision mindset
Connecting the Buyer's Journey, Your Pipeline and Your Revenue Goals
3 out of 4 companies are taking the wrong approach to sales coaching
Connecting the Marketing Message with the Sales Conversation
B2B Sales+Marketing: why it’s time to stop generating new leads…
Why Marketing needs to FieldSource more ideas from Sales
What have you learned from your top sales performers?
The management skill that’s missing in two-thirds of sales organisations
The 3 levels of sales qualification: account, opportunity, sponsor
Bridging the gap between marketing messages and sales conversations
B2B sales: it’s your prospect’s proposal that matters, not yours!
Data Driven Selling: Big Data or Smart Data?
Should sales people be problem solvers or problem builders?
Why it’s time we stopped "weeing" over our prospects
Should B2B marketing be employing more scientists than artists?
Sales qualification isn’t an event - it’s a process
Why top sales people focus on priorities - not needs
McKinsey: What can business learn from the software industry?
Introducing the 21st Century Sales Warrior's Guide to Mobility
Why your sales people need to focus on the decision shapers
B2B Social Media requires a team effort between marketing and sales
The real reason sales people struggle to close opportunities
It’s hard to Cross the Chasm if you don’t know where you plan to land
How to turn every sales person into a top story-teller
If you're a SaaS-based business, only 3 things matter
OpenView’s 22 make-or-break sales and marketing predictions for 2013
5 proven ways of improving your sales proposal win rates
B2B Sales: Is your funnel fighting fit or fundamentally flabby?
Is B2B selling art or science - or is it engineering?
You can create brilliant content marketing and still miss the point
Who should own the funnel: sales or marketing? [includes video]
B2B Sales has evolved. Have you?
If Alignment is such a good thing, why is it so hard to achieve?
Why the COI (Cost of Inaction) always needs to come before the ROI
Latest Funnel Videos: Sales and Marketing Alignment
Why does sales training have such a poor ROI?
Why is accurate sales forecasting such a challenge?
Neil Rackham on the changing face of B2B buying
3 key steps to building a stronger Sales Funnel for 2013
What sets you apart?
Are you appealing to budget makers or budget takers?
Want to stand out from the crowd? Then stop playing buzzword bingo…
B2B sales: stop rushing and you’ll sell faster
3 go-to-market strategies: only one winner
Is your target market small enough?
An evidence-based approach to improving sales forecast accuracy
Banning BANT: it’s not how big the budget is, but how big the issue is
How can sales people prevent premature elaboration?
3 critical questions for B2B sales: Why Change? Why Now? Why You?
How to use sales rep scorecards to drive sales performance
Exclusive McKinsey Interview: Finding the Mountaintops in Your Markets
B2B Sales + Marketing: how much demand do you really need to generate?
Why you have to become a marketing-driven sales organisation
4 distinctively different states of the B2B buying decision process
The Harvard Business Review explores what makes a great tweet
McKinsey: 5 winning strategies of the world’s top sales organisations
Are you trying to address too big a market - or solve too many problems?
B2B Funnel Metrics Webinar now available on-demand
SaaS means you can never afford to stop selling
What Matters Now? - and why organisations must be built on values
What’s holding your business back? Try this 12-point action framework
Applying Smarter Metrics to your Sales and Marketing Funnel
Perhaps there’s no such thing as solution selling - only solution buying
6 Critical Foundations of the new “Solution Selling”
B2B Marketing’s Revenue Transition Requires Outcome-Based Lead Metrics
Marketing Scores Leads, So Why Doesn’t Sales Score Opportunities?
A Must Read: Swayne Hill on Creating a Dynamic B2B Selling Process
B2B Buying Cycle Alignment: 4 in 5 sales organisations must do better
Why it's bad news if your prospect shares your point of view
If you’re serious about selling me a “solution”, don’t ask what keeps me up at night
Transforming your marketing from a cost centre to a revenue centre
The 8 Points Your Elevator Pitch MUST Address
Why Lead Scoring and Nurturing is Like Teenage Sex
Why B2B Marketers Need to Stop Claiming That Their Solution is Better
Vo-duh!-fone: Why taking customers for granted is never a good idea
3 proven ways to shorten your average sales cycle
7 Essential Building Blocks to More Effective B2B Marketing
Are we really looking at a 75% reduction in sales heads by 2020?
What is your marketing for?
Why you may need to redefine your competition
Why stalking your website visitors isn't a very good idea
Sales Leaders: Are you really training your sales people to succeed?
Why Sales doesn’t care about Aligning with Marketing - but ought to
Why Your Sales Process Doesn’t Matter
What can we all learn from Apple’s stunning success?
B2B Marketing: Why Maximising Leads Won’t Maximise Revenues
How to Make Your B2B Marketing Content Irresistibly Attractive
B2B Sales: Has SFA Really Reached a Tipping Point?
A History of Disruptions in B2B Marketing
Understanding the Customer Buying Cycle and Triggers
B2B Sales: Why You Must Help Your Prospects Monetise Their Pain
Why Sales and Marketing Alignment Really, Really Matters
Resolution #1 for 2012: Fight the Flab in Your Sales Pipeline
The Problem with Marketing Automation
Six Strategies for B2B Sales and Marketing in 2012
9 Tips to Get Prospects to Call You Back
The Application Development Landscape - 2012 and Beyond
5 Proven Strategies to Accelerate B2B Revenue Growth in 2012
5 Surefire Ways to Increase the Impact of Sales Conversations
Webinar: Sales & Marketing Collaboration - from Vision to Implementation
Why It’s Time to Stop Celebrating Sales Heroics
10 Must-Read Books for every B2B Sales and Marketing Bookshelf
Forrester: Your Brand is too important to be left to Marketing
Latest B2B Guide: Understanding your “Ideal Customers”
Forrester: Prospects only rate 7% of sales calls as worthy of follow-up
How Impact-Based Selling Increases Sales Win Rates in Troubled Times
How much Sales and Marketing effort will you waste in 2012?
Why the case for BANT qualification is getting FAINTer
3 Questions B2B Sales Leaders must ask about every Q4 Opportunity
Are you prepared for an Olympic sales performance in 2012?
Compare Yourself Against 92 Sales Performance Factors with Dealmaker Index
12 Key Initiatives that Could Accelerate Your Revenue Growth
6 Critical Milestones in the B2B Buying Decision Process
B2B Sales: The Problem with Solution Selling
B2B Marketing: Why the Number of Leads You Generate is Irrelevant
Why Your Sales+Marketing Teams Must Agree on Ideal Prospect Profiles
What Would Steve Expect? (Si Monumentum Requiris Circumspice)
Opportunity to attend Funnel 2011 on 1st Nov in London as my guest
4 things you could be doing NOW to maximise Q4 sales
5 Timeless Principles: Revisiting the HP Way
5 Things You Must Consider When Looking for Growth Investment
15 Questions You Must Answer for Every Opportunity in Your Pipeline
B2B Sales: Your Most Valuable Prospects Have Tried and Failed
The 6 Key Staples of B2B Marketing - and Other Manifesto Pledges
3 Key Insights from Benioff’s Social Enterprise Keynote at Cloudforce London
Research Proves That Most Customers Prefer Certainty to Creativity
Back to basics: is it time to reassess your B2B sales fundamentals?
So You Think You Know All About B2B Funnel Marketing?
The 7 Essential Foundations of Sales and Marketing Alignment
Steve Jobs: In Praise of Perfectionist Bosses
12 Considerations That Should be on Every Chasm Crosser’s Checklist
Since You Are A Person I Trust, I Wanted to Invite You To Join My Network on LinkedIn…
Research Proves Formal Management Systems Help Start-Ups Succeed
20 Best Practices all B2B Sales & Marketing Organisations Should Adopt
Email a Winner, Measurement a Challenge for UK B2B Tech Marketers
Hubspot and Salesforce Showcase The B2B Social Revolution
B2B Sales: Do You Need to Talk More Than Your Prospects Want to Listen?
How Are B2B Marketers Optimising Their Funnel? (from MarketingSherpa)
The Top 5 Barriers to Better Sales Forecasting
Miller-Heiman: What Can You Learn From Your Top Sales Performers?
B2B Marketing: Time to Bring the Digital + Physical Worlds Together?
B2B Sales and Marketing: Is Misalignment Taking 10% Off Your Sales?
B2B Sales: Are You Playing Buzzword Bingo With Your Prospects?
Forrester - Which CRM Metrics Really Matter?
The Information Arms Race Between B2B Buyers and Sellers
McKinsey: We Are All Marketers Now
B2B Sales Pipelines: When Do You Want to be Told the Truth?
Software CEOs Talk About Adopting SaaS
5 Questions You Ought to be Asking as the Half-Year Approaches
Is Your Organisation Paying the Penalty for Poor Sales Qualification?
Why Less Than 1 in 5 CRM Systems Actually Increase Revenues
7 Simple Prescriptions for Successful B2B Sales Pipeline Management
B2B Sales: Top Sellers are Storytellers
B2B Marketing: Forrester on Becoming a Customer Obsessed Company
Why Reducing the Value of Your Pipeline Will Enable You to Sell More
The 5 Top Reasons Why B2B Partnerships Fail
Why CRM Data is So Important: The Elephant in Your Pipeline
12 Key Questions Your Go-to-Market Model Needs to Address
For Entertainment Only: A Short History of SP*M
Where is Your Sales Funnel Leaking?
10 Critical Factors That Could be Constraining Your Sales Growth
The Significance of the LinkedIn IPO
B2B Sales: Are Some of Your Prospects Frogs in Boiling Water?
Is your CRM System Still Acting as a Sales Prevention System?
Are You Suffering from the Social Media Charlatans?
Gartner: 5 Questions for Anyone Selling Technology
“If Only it Could Be Yesterday Again” – Rika and Sayuri Ishikawa’s Story
Time for B2B Marketing to Reorganise
B2B Sales: What’s Holding Your Prospects Back?
When You’re “Selling”, are you Collecting, Collating or Creating?
Miller Heiman on Enabling a High Performance B2B Salesforce
The Difference Between Mac and PC Users...
5 Key Qualities of Today’s Most Successful B2B Salespeople
B2B Sales Win Rates are in a 5-Year Decline
Marketo CEO talks about Driving Business Velocity...
MarketBridge Charts B2B Channel Cloud Challenge
5 Reasons Why B2B Companies Must Think Like Private Equity Investors
The 10 Key Questions your Business Model Must Address
5 Questions You Must Ask Before You Create any More Sales Collateral
Two contrasting faces of customer service - Apple and the Clydesdale
3 Situations Where Thinking Negatively can Increase Your Sales
10 Questions You Must Ask of Your Organisation
Back to the Future: Are we Entering a New Internet Bubble?
5 Reasons Your CRM System may be Holding Back Your Sales
Gartner: Social CRM is Bypassing the IT Department
Why You Need to Sell the Problem Before You Can Sell Your Solution
Forrester finds that only 1 in 8 Sales Meetings are Valuable
After 20 Years: 3 Reasons Why the Chasm is Closer than it used to be
If You Haven’t Chosen the Game, You Need to Change the Rules
Research Shows That Growing Companies Adopt Cloud Computing Faster
Vodafone Admits "Network Outrage"
Lessons Learned: E-Marketing and the Death of B2B Exhibitions
5 Reasons Why Sales Process Trumps Sales Heroics
5 Ways You Can Still Lose a Sale After You’ve Been Selected
B2B Sales: If You’re Going to Lose, You Had Better Lose Early...
SaaS Blows Storm Clouds over the Channel
5 Ways to Make Your B2B Sales Conversations More Valuable
5 Things You Should Already be Doing to Achieve Your Q1 Sales Targets
Why Nokia Fell From Grace
The Devil is in the Data: How Better Data Drives Greater B2B Sales
Never Mind the Competition - Worry about Your Prospect’s Other Options
Forrester Confirms Continuing B2B Sales and Marketing Alignment Gap
Goldman Sachs is Predicting “Techtonic” Shifts in IT Marketplace
Ideal Prospect Profiles Boost Sales Win Rates by 20%
What Stops Promising Companies from Building Scalable Businesses?
It’s Best Not to Confuse Activity with Progress
Training Won’t Solve Your Sales Performance Problem
SiriusDecisions: A B2B CMO's New Year's To-Do List
The Sale Isn’t Over When You Book the Order
12 Inspiring Insights on B2B Sales and Marketing from 2010
3 Revenue-Driving New Year Resolutions
Why Bigger Pipelines Aren’t Always Better
McKinsey Survey Shows Web 2.0 Related to Market Share Gains
Why it’s Time to Explore the BuyerSphere...
Making the Case for Appointing a Chief Revenue Officer
A Fresh Perspective on Aligning the B2B Buying and Selling Processes
You Can’t Bore Your Customers Into Buying!
Why Can't You Uncover More Qualified Sales Opportunities?
B2B Collaboration: Salesforce’s Chatter rises to a Crescendo...
The 4 dimensions of an ideal B2B customer...
Only 3 things matter when qualifying a sales opportunity...
7 reasons why most B2B CRM systems get forecasting badly wrong...
7 Key Initiatives to Drive Sales + Marketing Alignment
Social Media without Thought Leadership is like broadcasting into space
Are You Equipping Your Salespeople to have Remarkable Conversations?
Sales and Marketing 2.0: it’s all about Collaboration...
Aberdeen proves that Sales and Marketing Alignment pays off...
Chance Favours the Connected Mind...
B2B Marketing: From Thought Leadership to Trusted Advisorship...
Please join me at "Are You Engaging Customer 2.0?"
B2B Sales: Avoiding Finishing Second
Salesforce.com’s Chatter mobilises McKinsey’s strategies...
B2B sales people: You get delegated to the person you sound like
Starbucks manage to screw up offline and online
There is no Viva in Aviva online
The Buyer's Journey Revisited ... Part Two
The Buyer's Journey Revisited ... Part One
B2B Sales: could it be time to ban BANT?
Can sales + marketing agree on what an ideal prospect looks like?
Are you really adding value?
is your sales + marketing aligned - or falling behind?
Does your sales pipeline need a massive clean-up operation?
What really motivates people?
People don't buy WHAT you do, they buy WHY you do it...
Sales people: can you resist the itch to pitch?
Jill Konrath’s SNAP Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers
What motivates a salesperson – the results are in!
B2B Sales: From Always Be Closing to Always Be Qualifying?
There are only 2 reasons why you lose a sale
According to McKinsey, too much sales contact can cost you business
5 Facts about how b2b sales cycles are changing...
McKinsey and the end of the Road Warrior...
You can’t offer a complete solution until you understand the whole problem...
McKinsey Measures the Value of Word-of-Mouth Marketing
Gartner says high-tech marketing spending is rising again - but the pattern is changing
Most of your marketing efforts are probably wasted too...
Most of your sales efforts are wasted...
B2B sales: It’s the economics, stupid...
B2B sales: In the void between pain and ambition
B2B Sales: Eliminating the barriers to the buying decision journey...
B2B Sales: Elevating your prospect's need for your solution...
Evangelising your vision of a better future...
Re-Architecting the B2B Sales and Marketing Process for a New Decade
Is your Solution a New Concept, a New Paradigm or an Established Category?
Reversing the Decline: How to boost sales performance in 2010...
The Jungle, the Winding Road, and the Highway...
Gartner: Enterprise CRM "no longer a priority" for CIOs
Are you REALLY Customer-Aligned?
The Keys to Sustainable Sales and Marketing
5 Key Strategies for 2010...
Stanford research shows that sales grow when bonuses are eliminated
What if product marketing saw itself as "problem solving marketing"?
Sales presentations should be conversations, not broadcasts
B2B sales: how do your prospects approach risk?
Are Current B2B Marketing Conditions Causing You to Think Differently?
Solution Selling – Where’s the Problem?
Is your CRM System a Sales Prevention System?
Crossing the Chasm, Eagles, Flocks and the 70% Solution
McKinsey: Shooting holes in the "Sales Funnel"
Trigger Events: Time to Brush Up Your Trigger-Nometry!
The 8 Sources of Sales and Marketing Waste
Rebalancing Risk in the Buying Process
Navigating the BuyerSphere
March Newsletter: When Your Toughest Competitor is "No Decision"
Web conferencing will clobber the airline industry...
Everybody Needs to Think Like a Salesperson
Dealing with the Consequences of Inaction
Facilitating the Buying Process
Time to Sell Smarter
Why CRM Is the Right Investment in a Bad Economy
Outstanding Common Sense from Neil Rackham...
Seth Godin Nails it...
Why Great Companies Get Started in the Downturns
What are 2009's Sales Best Practices?
McKinsey on Surviving the Downturn
Collective Wisdom: How to Sell More by Reducing Risk
The Company Pitch - No Time to Show Up and Throw Up
Four Disruptors that are Changing the Software Business
Time to Unclog the Pipeline!
New Year Forecasting Resolutions
Influencing the Influencers
The Cost of Inaction
Anecdotes: the antidote to premature elaboration in sales
Go beyond Win/Loss reports to find out why others chose "None of the Above"
The curse of the "Slow No"
Seeing through the "Window of Discontent"
Sell more solutions by uncovering more urgent needs
The Chasm is closer than you think
It's better to sail with the wind than against it...
You can't outsource great customer service
Show Stoppers: Why are exhibition sales techniques so bad?
Where do B2B brands get built?
Don't pitch, educate!
One of us in this room must be an idiot...
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VALUE SELLING SYSTEM®
PROCESS OR METHODOLOGY?
THE BREAKTHROUGH ZONE
VALUE SELLING: TARGET
VALUE SELLING: POSITION
VALUE SELLING: ADVANCE
CRM - POWERED BY MEMBRAIN
THE TRAINING ZONE
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