We've been fortunate enough to have be involved with many successful B2B organisations during critical inflexion-points when they seized the opportunity to emerge as market leaders, and we've been able to experience at first hand some of the keys to success behind building scalable businesses.
Crossing the chasm...
We've also been able to learn from some of the pioneers of B2B sales and marketing, including Richard Currier, the "go-to-guy for high-tech sales and marketing in Silicon Valley" and Geoffrey A Moore, author of the best-selling "Crossing the Chasm" and many other inspirational works.
We've combined these experiences with a life-long interest in systems thinking to develop an evidence-based methodology that enables clients to align sales and marketing, create customer value and eliminate wasted effort.
Dedicated to b2b sales and marketing...
We've spent significant parts of our careers in CxO roles in some of the fastest-growing b2b technology markets, including Enterprise Mobile Software, Security, Linux and Software as a Service (SaaS), and in mixed-channel environments that balance direct and indirect routes to market.
Practitioners - not consultants...
Inflexion-Point Strategy Partners help promising B2B organisations to realise their full potential by equipping them to build scalable sales and marketing machines that reflect the way their most valuable prospects prefer to buy.
Unlike many MBA-trained consultants, we've got dirt under my fingernails, and had the responsibility for delivering the number, quarter after quarter.
We like to think of ourselves as practitioners, rather than consultants. We can point to decades of collective experience in achieving demanding revenue and profit targets, quarter after quarter – and of helping organisations stand out from the crowd and be acknowledged as market leaders.
Our systematic, evidence-based market leadership methodology helps clients to bridge the gap between strategy and execution by enabling them to identify their most valuable prospects, understand their most urgent problems, and know how and why they make buying decisions.
We apply this learning to help our clients to craft compelling visions that resonate strongly with their prospect’s concerns, to implement practical programmes which serve to facilitate their prospect’s decision making processes, and to re-architect and re-align their sales and marketing processes in line with today's buying behaviour.
Here's how we might be able to help...
Achieving sales and marketing alignment is particularly important to any organisation that is trying to achieve a step-function improvement in marketing effectiveness or sales productivity, to out-perform strong competitors, or to successfully launch new products or enter new markets.
We've been able to help a growing number of B2B organisations to realise their ambitions by diagnosing and dealing with the constraints that have been holding them back. We may be able to help your company achieve the same. You can learn more about our approach by browsing this website.
When you are ready, please complete our contact form, drop us a line at info@inflexion-point.com or call us on +44 (0) 845 519 0295.
We look forward to finding out more about what you are trying to achieve, to sharing some ideas - and to helping you achieve the benefits of alignment throughout your sales and marketing organisation.