I'm Bob Apollo, founder of Inflexion-Point Strategy Partners and creator of the value selling system®. Throughout a long and varied corporate career, I had the great good fortune to work for and with many of the world's leading B2B technology brands and some of the most successful entrepreneurial tech-based businesses, and I'm grateful for the opportunity this gave me to learn from some of the smartest minds in B2B sales and marketing.
I'm now enjoying the opportunity to work with clients that represent the new generation of B2B-focused sales organisations - helping them to implement the proven principles of value selling in ways that are allowing them to differentiate their offerings, stand out from the crowd, attract and win new customers and increase lifetime customer value.
These experiences have served as the foundation for our value selling system®. It's a structured yet flexible framework for systematically improving sales effectiveness that - as you might expect - has been continuously extended and updated to reflect the latest research into B2B buying behaviours and incorporate the latest industry best practices.
Most of our clients are tech-based B2B-focused businesses in “scale-up” mode with fast-growing sales organisations, but our value selling principles have proven equally relevant to ambitious well-funded high-growth start-ups as well as the more entrepreneurially-inclined business units of established corporations. Ask me how.
We use a well-proven, progressive approach that has been carefully designed to allow you to quickly achieve the initial benefits of implementing the value selling system® whilst establishing a flexible framework that will enable you to drive continuous sales performance improvement.
Our well-proven discovery process will rapidly assess your existing systems and approaches and identify immediate opportunities for improvement. Then we'll design and develop a custom implementation of the value selling system® that reflects your unique business environment and priorities. We'll then work with you to ensure that every member of your sales organisation is highly motivated, fully trained and completely confident in adopting the new approach. And we'll put a plan in place to ensure that you continue to refine and improve your organisation's value selling performance. You can find out more here.
Over the years, we've worked for or with almost every type, shape and size of B2B-focused technology-based business but we have a particular focus on fast-growing post-startup, pre-corporate "scale-up" organisations.
Our sponsors have typically been ambitious CEOs or sales leaders who are already doing quite well, but who are convinced that their sales organisation has the potential to do even better.
By applying the value-based selling principles you can read about throughout this website, we've enabled our clients to differentiate themselves from the competition, shorten sales cycles, improve win rates, increase average deal values and out-perform their rivals. You can find out more here.
We work closely with a carefully chosen group of solution and professional partners, all of whom share our commitment to encouraging, equipping and enabling forward-thinking B2B sales organisations and sales people to fully embrace the principles of value-based selling.
Our solution partners include HubSpot, the market-leading all-in-one marketing, sales and CRM platform, InsightSquared, the leading sales analytics platform for salesforce.com and Membrain, the #1 sales effectiveness platform for complex B2B sales. Our professional partners include the Association of Professional Sales, the leading membership organisation for the sales profession and the International Journal of Sales Transformation, the widely-respected international journal for the promotion of sales excellence. You can find out more here.
EXPERTS IN APPLYING VALUE-BASED SELLING TO COMPLEX B2B SALES
Our value selling system® will empower every member of your sales organisation - from your most experienced veteran to your most recent recruit - to progressively establish a unique value position in every customer situation...
TO LEARN MORE ABOUT OUR DISTINCTIVELY DIFFERENT APPROACH TO VALUE-BASED SELLING, CONTACT US TODAY