MathMarketing™

We've partnered with MathMarketing to offer their B2B sales and marketing insights and processes to the UK market.

We're very pleased to showcase the latest 10 articles from their blog here.

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Whats Holding You Back Self Assessment 166w

Latest articles from the MathMarketing blog

Aligning content with the B2B Buyer's Journey at DemandCon 2012
Thursday, May 17, 2012 Hugh Macfarlane
Great content has become the foundation stone of B2B marketing. But with the customer changing the way they buy, you have to wonder if your content plays an effective role in advancing their decision-making process, or if it misses the mark entirely.
How to position in the category
Wednesday, May 16, 2012 Hugh Macfarlane
All businesses seek “brand awareness” in order to position themselves prominently in a given category. Salespeople often complain about how poor the marketing department is at positioning the qualities of their products and services relative to competitors.
How measuring lag can boost sales
Sunday, May 13, 2012 Hugh Macfarlane
Most businesses have an accurate handle on the length of their sales cycle – the time that elapses between a lead being qualified and the closing of the deal. If your total sales cycle is six months, or three months, or twelve months, what does that mean and what can you change to improve results?
DemandCon 2012: Understanding demand marketing’s transitions and tensions.
Sunday, May 6, 2012 AndrewSwan
Marketing is on a mission to gain control of the Funnel – to effectively manage and predict demand, yet today’s research tells a different story. The story exposes prevailing tensions in every area amounting to a serious disconnect between the vision of what Marketing should be doing and what it is doing in reality.
DemandCon 2012: Marketing & Sales Alignment - the journey one global organization has taken
Wednesday, May 2, 2012 Hugh Macfarlane
Growing bigger requires you to make big decisions about changing the way you operate and the cultural and organizational structure of your company can play an integral part in how to approach these big decisions. But where do you start and which changes should be made first?
The Changing Role of your Brand in Demand Gen at DemandCon 2012
Sunday, Apr 29, 2012 Hugh Macfarlane
Does the market see your company as the life and soul of the party, devoid of personality or even worse, does the market think your brand exhibits a ‘split personality’ and doesn't seem to know what it wants to be? Michelle Martin will help you find out where you fit and how to change it when she discusses how today's best brands are built at DemandCon 2012.
Call your leads quickly, and stop calling after 20 hours
Saturday, Apr 28, 2012 Hugh Macfarlane
B2B marketers know how important it is to follow up leads quickly. But do we know how quickly? And can call backs actually hurt your chances?
Building Global Lead Scoring and Nurturing Programs at DemandCon 2012
Wednesday, Apr 25, 2012 Hugh Macfarlane
Do you know what your ideal customer looks like and are you doing anything to help them find their way to you when the time comes to buy? John Sweeney and Ceri Jones teach you how to spot, track and engage ideal customers using lead scoring and nurturing programs at DemandCon 2012.
The world's best B2B marketers all in one place? Must be DemandCon 2012!
Monday, Apr 23, 2012 Hugh Macfarlane
B2B marketers worship the Funnel. They spend their waking hours trying to design, control and influence its ability progress buyers but how many of us actually know the best to way manage it?
How to include buyers in your strategy
Wednesday, Apr 18, 2012 Hugh Macfarlane
Some companies defy convention to become great. Stories abound of businesses that excel through innovative solutions which meet needs that buyers did not even know existed. Think Microsoft or the Sony Walkman, for example.