I'm looking forward to speaking at the Funnel 2012 conference at London's Emirates Stadium on 13th November - in front of more than 700 senior sales and marketing strategists from high-value "considered purchase" environments.
I'll be wrapping up the "Plan" stream, and sharing our experiences of helping our clients align their B2B sales and marketing activities around a clear common agreement about who their most valuable customers are, and how and why they choose to buy.
I hope you'll be able to join me there. I have a very limited number of promotional tickets available, but you'll need to get in touch quickly - they are only valid for bookings before the end of October. Please drop me a line by return if you'd like to learn more.
To give you a flavour of the subjects I intend to address, I've recorded a couple of videos with Econsultancy, the organisers of the event. I hope that you'll find them relevant to what you're trying to achieve, even if you aren't able to get to the event.
In the first video, I explain why alignment often means different things to sales people and to marketers, suggest why they both need to align around a clear shared understanding of the customer, and suggest how true alignment can be most effectively achieved. If the video isn't embedded below, you can watch it here.
In the second video, I talk about the role of technology - including CRM and Marketing Automation applications - in supporting sales and marketing effectiveness and alignment. If the video isn't embedded below, you can watch it here.
I hope to see you in London for the conference - but if you can't make it, please share your experiences of the process you've gone through - successful or otherwise - of achieving sales and marketing alignment.