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    A History of Disruptions in B2B Marketing

    Bob Apollo
    Post by Bob Apollo
    January 13, 2012

    The good folks at Eloqua have come up with an infographic to celebrate the launch of their latest offering - Eloqua Engage for iPad. It turns out, according to Eloqua, that this is just the latest in a long line of disruptive B2B innovations stretching back to 9th Century Merchant Capitalist Trade Fairs. Isn't innovation a wonderful thing? Anyway, I thought the infographic worth sharing. Which innovation are you most impressed with? And what can you imagine a 9th Century Merchant being able to do with an iPad?

    By the way, the original post can be found here.

     

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    Bob Apollo
    Post by Bob Apollo
    January 13, 2012
    Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.

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