5 Key Strategies for 2010...
Posted by Bob Apollo on Thu, Dec 17, 2009
The past year has proved challenging for some sales and marketing organisations, but others have seized the opportunity to rethink their plans, out-execute their competitors and win market share. Our own observations, backed up by the latest research from the likes of McKinsey, Stanford, the HBR, CSO Insights and others, have identified 5 strategies that seem to be particularly relevant as we enter 2010.
These strategies are already enabling top-performing teams to eliminate wasted effort, increase revenue predictability, and improve the return on their sales and marketing investments. We're pleased to share them with you here, in the hope they might prove relevant to your own situation:
How do these strategies align with your own priorities for 2010? We'd love to hear from you. By the way, we've captured some of the key implications in a 15-point checklist which you can download here.
Let me know how you get along...