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SELL THE DIFFERENCE: Establishing your Unique Solution Value

Seth Godin Nails it...

Posted by Bob Apollo on Thu 26-Feb-2009

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Seth Godin nails it in his latest blog: "Three things you need if you want more customers"...

If you want to grow, you need new customers. And if you want new customers, you need three things:

1. A group of possible customers you can identify and reach.
2. A group with a problem they want to solve using your solution.
3. A group with the desire and ability to spend money to solve that problem.

My 4th point? the consequences of inaction must be significant

Topics: Complex Sales