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    Seth Godin Nails it...

    Bob Apollo
    Post by Bob Apollo
    February 26, 2009
    Seth Godin nails it in his latest blog: "Three things you need if you want more customers"...

    If you want to grow, you need new customers. And if you want new customers, you need three things:

    1. A group of possible customers you can identify and reach.
    2. A group with a problem they want to solve using your solution.
    3. A group with the desire and ability to spend money to solve that problem.

    My 4th point? the consequences of inaction must be significant
    Bob Apollo
    Post by Bob Apollo
    February 26, 2009
    Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.

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