Inflexion-Points: Smart Ideas for Accelerating Revenue Growth

Sales and marketing alignment is increasingly recognised as a critical contributor to sustained business success.

I attended SirusDecisions’ excellent inaugural European summit in London yesterday. It was packed with essential information and insight for anyone concerned with improving their organisation’s sales and marketing alignment, and offered compelling evidence for the benefits of getting sales and marketing working collaboratively towards a common goal.

I must have conducted hundreds of voice of the customer surveys on behalf of clients over the past few years. Speaking with their recent past prospects, covering the spectrum of wins, losses and “no decisions”, I’ve been helping vendors to understand their prospect’s decision making processes, and how and why they chose to buy - or why they decided to do nothing.

Almost all of my recent assignments have revolved around helping B2B clients realise the power and potential of Sales and Marketing 2.0, and everything I’ve seen or done has reinforced one inescapable conclusion: Sales and Marketing 2.0 is all about collaboration.

The Aberdeen Group have just published a must-read report entitled “Sales and Marketing Alignment Collaboration + Cooperation = Peak Performance”. The report is available for free download until 3^rd December 2010 by clicking on this link.