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Inflexion-Points: Smart Ideas for Accelerating Revenue Growth

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Connecting the Marketing Message with the Sales Conversation

 

I recently recorded an on-demand webinar with BrightTALK on the increasingly important need to connect your marketing messages with the conversations your sales people are having with prospects and customers in the field.

Webinar: Sales & Marketing Collaboration - from Vision to Implementation

 

Companies have regularly declared that “improving sales and marketing alignment” is a top priority - and with good reason. The latest research from the Aberdeen Group proves that best-in-class organisations achieve an average annual revenue growth rate 38% higher than laggards - and generate three times as much pipeline value from their marketing activities.

“If Only it Could Be Yesterday Again” – Rika and Sayuri Ishikawa’s Story

 

Jonathan Farrington is the inspiration behind this week's Sales and Marketing Success Conference in aid of the Japan Relief Fund, which is being held on-line throughout this week. If you haven't signed up yet, I urge you do to so. You can find the link at the bottom of this article...

Please join me at "Are You Engaging Customer 2.0?"

 

Are you keen to learn from industry experts about the latest trends affecting B2B Sales and Marketing? Then I’d like to invite you to join me at the SalesEdgeOne virtual conference on Engaging Customer 2.0, to be held 5-7th October 2010.

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