Posted by Bob Apollo on Thu, Feb 26, 2009
Seth Godin nails it in his latest blog: "
Three things you need if you want more customers"...
If you want to grow, you need new customers. And if you want new customers, you need three things:
1. A group of possible customers you can identify and reach.
2. A group with a problem they want to solve using your solution.
3. A group with the desire and ability to spend money to solve that problem.
My 4th point? the consequences of inaction must be significant